With so many new businesses popping up all over the Internet, it can be easy to get lost in the shuffle. To help set you apart, you have to remember that when you’re trying to market or sell anything online, you’ll never get anywhere if your content isn’t as close to perfect as possible. In order to connect to your target audience, you have to write content that will make them want to buy or use whatever it is you’re selling. If your content doesn’t look fresh and clean, neither will your product or, your business.
These 5 tips to copywriting your content can help you churn out content that is marketable.
Tip #1: Always Proofread
The most important tip to keep in mind when you’re copywriting your content is to make sure you proofread. Always. Even if you’re in a rush and you can’t find five extra minutes to read over your content, make the time. You and your business will look impossibly unprofessional if consumers continually find typos or grammar errors in your content. After you’ve proofread the content yourself, give it to someone else to read over. If you’ve been staring at the same content for a long period of time it can be easy to miss the little things.
Tip #2: Ask For and Respond to Feedback
Even if you have been reading and re-reading your content over and over, you’ll never improve if you don’t ask someone else to read it and provide constructive feedback. Consider asking colleagues or friends whose writing skills you can trust. When you hand your content for websites over to be read, always be clear about what you want done and what you’re hoping they’ll look for. And if it’s at all possible, consider sending the final version of your content to whoever read it as a token of your gratitude.
Tip #3: Read the Content as a Reader Would
After you’ve written a solid version of your content, take a break and then go back to read it as though you are a new reader, not the writer. It may help to print the entire copy out and read it in a new environment, like a coffee shop. As you’re reading, be sure to keep an eye out for any extraneous text and anything that sounds redundant or vague. If it’s not clear to you, it definitely won’t be clear to the real reader.
Tip #4: Let it Be
Even if you’re rushing to finish a piece of content, always make an effort to set aside at least 24 hours to not look at it. When you take some time away from the content, it’s easier to go back to it with a fresh perspective. You might consider a new angle, or you may have discovered the perfect introduction. Most importantly, you’ll have a fresh eye to catch any mistakes.
Tip #5: Write an Attention-Grabbing Headline
If you truly want to get your target audience to read the entirety of your content, then you have to write an attention-grabbing headline. A headline is what pulls readers into a story and if it doesn’t catch their eye, you’re at risk for having them skip right over your content.