email marketing

This is a guest post by Alek on Email Marketing. You can check out the guidelines for guest posting on our write for us page.

When it comes to online marketing strategies, email marketing plays a very important role in your campaigns. This form of marketing has, after all, been around for many years and has grown from heavily promotional emails to value-added marketing tools that help businesses connect to their current and future audiences.

Done properly, email marketing can be a highly effective tool for boosting website traffic, increasing your customer base and ultimately, increasing your conversions across a number of campaigns. To help you make the most from your email marketing strategies, here are 10 helpful tips to keep in mind.

Advertisement

This is a guest post by Megan. You can read the guidelines to guest posting at our write for us page.

It seems that getting in touch with people is much harder than it used to be. It used to be that a business could place an ad on TV or radio and business would be booming. But today, advertisement exists as a different world entirely. The world of consumers being nudged by ads during their favorite show has shrunk considerably since the advent of Netflix and iPods.

List building Tips

This is a Guest Post by Susan. You can read the guidelines to guest posting at our write for us page.

Email subscribers list can be one of the biggest assets for just about any online business. The contacts you build and make over the years can all be encapsulated into however big or small your business email list is.

This opt-in list, therefore, is of supreme importance for more than one reason. At any given time, it provides your business an opening to reach your clients for follow up marketing. There are many ways of increasing or even building your email lists via your website. Some of these methods are more in practise than others. Following are some of the simplest methods of expanding and/or building your email list.

Autoresponder TipsWhen it comes to autoresponders, these can be great tools to help you increase your sales as long as you use them the correct way. Autoresponders are designed to help you with some of the more mundane tasks of your business, but are necessary to help you keep your customers aware of you and your business.

Importance of an Email Subject

“Your PayPal payment of $xxxx!”

“You’re APPROVED…”

“Re: Your $100 guarantee…”

Have you come across these sentences ever?

I am sure you have seen emails with these subjects in your inbox, if you had ever shared your name and email addresses on any of the self-proclaimed GURU’s websites promising a free download of some information.

What was your first reaction?

It is increasingly becoming a trend to use these kind of subject lines in marketing emails that are delivered to you inbox. Does it really work?

This is a guest post by Susan White. If you too wish to guest post at DKSpeaks, you can read the guidelines here.

It’s the most powerful tool in a marketer’s arsenal, but when wielded badly, it could turn out to be a boomerang that comes back to hit you in the face instead. Email marketing is one of the most widely used, and most misunderstood Internet marketing tool there is today. To be of any real use to a company, an email marketing campaign it has to be carried out effectively. It should be opened by the customer and perceived to be of value instead of being relegated to the Trash folder unseen, or worse, labeled as Junk or Spam. When you’re marked as a spammer by most people you send out email to, you risk being blacklisted and losing your reputation. To avoid such a situation, here’s what you need to do:

Building a List

This is a guest post by Melissa Tamura. If you too wish to guest post at DKSpeaks, you can read the guidelines here.

Building an email list for your marketing campaign, website, or business can become a very steep task. What you have to realize first is that you can’t build a successful email list over night. It takes planning and some crucial steps to create a list that converts readers to customers. It takes time to develop all your strategies to gain more traffic and opt ins so don’t think it will happen over night. The people online with websites that have hundreds of thousands of subscribers have been working at building their list for years.

Email Marketing StrategyThis is a guest post by Lena Morrish & Dima Nikolayenko. You can read more about guest posting at DKSpeaks here.

You have come a long way from the first days of building your home Internet business.  You know how to host your own website and have fantastic products or services, and you are finally ready to send out your first newsletter, telling all of your customers about the special offers and incentives that will keep them coming back for more. The time has come for you to learn how to run a successful email campaign ? One that will increase your customer lists and continue earning you money.

Email Marketing Subject Lines

This is the 3rd post in the series on List Building and Email Marketing. You can read the rest two posts here -

  1. Post – 1 : Picking your Email Marketing Vendor.
  2. Post – 2 : Email Broadcasting.

The success of your Email Marketing campaigns depend largely on whether you emails are being opened or, not. What good is an email if the intended readers don’t open it?

But what is it that makes somebody click on your emails to open it?

The answer has to be obvious – a catchy subject line!! Right?

This is the 2nd post in the series on Email Marketing and List building tips. For those of you who did not read the first post, you can read it here.

One of the most important aspects of deciding on an auto responder is the availability of a broadcasting facility.

For people who do not know what a broadcasting facility is, I will first explain it in a bit detail.