There is little merit in designing and producing an informative, well-structured website if no-one can find it. Unfortunately, far too many businesses fail to fully research the most effective keywords for their website, and it quickly ends up in the lower-reaches of the search engine results pages. Of course, researching keywords which are germane to the central products and services being offered is always a good strategy, but how can people be sure that they are the best for a particular business? Only by following three simple steps can business-owners be certain that their products and services will reach as many potential customers as possible.
Ascertain the Purpose of a Website
Ascertaining the purpose of a website relies on first knowing what the purpose of the business is. That may sound rather simplistic, but many new businesses start out with a very broad idea of what services or products they will offer, and that can lead to a vague or complex message for the customer. Business-owners must be completely clear about the type of people who will be potential customers, and they should be able to identify pertinent keywords which those customers are likely to use. For instance, a company that is specializing in selling a wide range of discount coupons will want a website that offers customers the chance to download, print or view discount coupons.
Defining the specific function of a website will usually identify keywords that customers are likely to use; in this case, ‘print discount coupons’ and ‘download discount coupons’ would be excellent keywords. However, SEO campaigns are rarely that generic, so it may be necessary to narrow the criteria further. Perhaps the same website is offering discount coupons for restaurants; in which case, the most relevant keyword may be ‘download discount restaurant coupons.’ Successful SEO campaigns rely on identifying specific messages and the customers who are likely to respond to them.
Steer Clear of Broad Keywords
There may be times when a keyword is completely pertinent to a product or service, yet it will be so broad it risks giving the customer far too many options. Internet-based consumers are extremely savvy in their searches, and they are growing increasingly efficient in their searches for specific products. For instance, a business-owner may have ascertained that the purpose of a website is to sell used garden furniture in California. Although ‘garden furniture’ may be a pertinent keyword, the competition on a phrase like this will be huge. The website will likely be lost in the lower reaches of search engine results pages. However, using ‘used garden furniture California’ as a keyword will narrow the results, and it will bring only the customers who are interested in that specific product to the website. Narrowing the appeal of the keyword will usually provide a better chance of ranking in a suitably high position.
Use Google’s Keyword Tool Regularly
Google’s keyword tool is an essential component of any successful SEO campaign. Simply by entering a general keyword idea, the user will be presented with hundreds of possible combinations. The user will also be able to check the competition on that particular keyword. Business-owners should be aware, however, that the most used search terms on the internet are not always the most desirable. Popular search terms and keywords will attract the most competition, and that may leave a new website languishing at the bottom of the search engine results pages.
Be Wary of the Changing Algorithms Used by Search Engines
Businesses must be prepared to change their SEO strategies in line with the constantly changing nature of the internet. The algorithms of leading search engines are constantly changing, and the keyword that worked a few months ago may be the reason a particular website is now languishing way down the rankings. Google recently updated its own algorithms in order to enhance keyword targeting. Many of these updates are constantly changing, so it is vital that regular tests on Google’s keyword tool are performed to ensure that particular keywords are still relevant and performing well. An effective SEO campaign is one that is never finished; it should be modified and adapted to the ever-changing internet.
Don’t Forget the Handheld Revolution
The rising popularity of handheld devices should not be underestimated. Search terms and keywords vary greatly on smart phones and tablets, as they generally contain more misspellings and shorter keywords. Some of the most effective keywords may actually be misspellings, as smaller keyboards on handheld devices make typing errors far more likely. It is possible to isolate keyword data by individual operating systems, so ascertaining the most popular search terms and keywords on Android and Apple devices will allow a more focused approach to an SEO campaign.
The whole point of launching a website is for it to attract visitors, yet there are some excellent websites on the internet that constantly languish at the bottom of search engine results pages. This is usually because the effective use of keywords was ignored from the outset or the website administrator failed to keep up with the changing face of the world wide web. Effective SEO Services rely on three basic principles: the research of keywords, constructing effective content and the constant measuring of success. The very best campaigns will repeat these three principles ad infinitum.
Know the Guest Author
Charles Dearing has extensive experience in the SEO industry. He is an SEO consultant and is always looking at ways to improve website best practices. Visit SEO Works for more information.
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How many times during your keyword research do you actually stumble upon a profitable niche accidentally? I am sure if you have been into keyword research for some time, you will have seen that situation a couple of times.
What if I say that I stumbled upon a handful of such profitable niches every seconds time I used this tool for keyword research?
Stunning! Isn’t it?
First let me explain the steps that I took, post which I will show you the real video of this happening.
Step 1 – Identifying the Domain Name
I have an account with Godaddy Auctions and I keep scrapping these profitable and aged domains at Godaddy. While I was doing that I stumbled upon a niche domain name superbowlwinners.info. Since it was a .info domain name, not too many people were interested in buying it. Hence all needed to do was research a bit on the search volume for the domain name keyword. So I moved onto Step 2.
Step 2 – Checking Google Insights for Search Volumes
Then I checked how the topic was doing on Google Insights. The topic had pretty good search volumes and hence was a good niche to target. But will I be able to rank for any keywords in the niche, I was still unaware. But because time was running out on the auction, I decided I will take a risk. I registered the domain name for a very low cost.
Step 3 – Setting up WordPress Website on the Domain
I have a readymade clone set up for all my WordPress Installations. This clone makes installing wordpress on my blogs a 5 minute job and since it is pre-installed and pre-configured for all essential plugins, a few paid premium plugins and a premium theme on it, there was nothing beyond the installation that I had to do.
As soon as I finished the installation was complete, my blog was ready for posting.
If you wish you can buy this clone here.
Step 4 – Keyword Research using Keyword XP
I am a huge fan of Micro Niche Finder and all my micro niche sites till date where set up post keyword research using Micro Niche Finder. It is one of the finest keyword research tools that I have ever used.
This was the first time that I was using something other than Micro Niche Finder. I still recommend Micro Niche Finder if you want to research micro niches.
The rest of what happened, is better demonstrated in a video. So I will post the video here for you to see what happens in my keyword research.
You can view this video here on Youtube.
I bet you are amazed with the power of this software. There is no software today that can complete your keyword research in less than 10 minutes and give you a niche that you can make a ton of money from.
This was an amazing experience for me. Its been quite a few days that I have been curating content for a couple of blogs using a content curator (PageOne Curator). When I stumbled upon this niche, I just decided that this was the perfect topic and the blog to start a new curated blog using PageOne Curator.
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I am an ardent fan of Micro Niche Finder since its launch and the earlier versions. My first copy was one of the earliest creations of James Jones, which was very crude in comparison to what we are at today. Yet I always loved the tool. There were many reasons to it, why I preferred it to Keyword Elite or, Market Samurai.
The benefits, Micro Niche Finder offers were no comparison to any other software and that is primarily one of the reasons I have always preferred it.
What are the aspects you will consider before you set out to buy a keyword research tool?
Desirables of a Keyword Tool
I probably am not using the right term, when I say “desirables”, but I think blogging is all about expressing things in the way you like it to be expressed.
So, continuing our discussion, what are the things you will look for in a keyword tool -
Simplicity – You will not want to spend hours understanding how the tool works and on setting it up. A thousand fields to fill in and another thousand choices and checklists to follow and I am already done with my keyword research. If I had to do all of this, then why will I need a software or, a tool.
Micro Niche Finder is just what the doctor advised.
The only thing in terms of “settings” in micro niche finder is entering your Google Adwords login details. That is it. It is extremely simple to understand because there is no filters to set and no options to choose. Just enter your primary keyword, hit the search button and you are done.
Feature-rich – I love the “Brainstorm” and the “Hot Trends” option in Micro Niche Finder. Just hit one of these and you have a list of topics that you can build your mini-sites on. I would normally buy an exact phrase domain name on one of these terms and set up a one page website and a CPA offer on it. That is a total cost of about $20 and over the next year or, so these sites generate about $1000 – $ 1500.
These 2 options are something that you will not find anywhere else.
Saving your results – Every other keyword research tool requires that you save your search results in a folder and then find the folder to open it at a later date. Also the limitation with these tools are that, at a later date when you want to work on these results, your options will be limited.
Micro Niche Finder provides with an auto save feature. Your search results are automatically saved and is available anytime for you to proceed with your research.
Domain Finder – This is another unique aspect in Micro Niche Finder. Other keyword research tools have modules for these but that are all extras. Micro Niche Finder has this inbuilt domain finder which will tell you what domains are available for the keywords you researched.
Just click the available ones and you are taken to a page where you can buy the domain name.
Price – One of the most important aspects when you are not making a lot of money on the internet. The price of Micro Niche Finder is one of the most appealing. You can buy the tool for less than $ 100 and at that price it was a steal.
The benefits, Micro Niche Finder offers is incomparable to any other similar software. My entire internet marketing business was built on the ideas that Micro Niche Finder gave me.
If you are still struggling to make money online, I recommend the first thing you should have in your arsenal is Micro Niche Finder.
Micro Niche Finder is now available at a discounted price.
Buy your Copy Today itself.
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James Jones released the latest Version 5.0 of his software “Micro Niche Finder”, a few days back and since I am one of his customers since almost 2 years now, I got to download the update absolutely free of cost. I do not want to get into a straight review of Micro Niche Finder or, do an apple-to-apple comparison of it with Keyword Elite or, Market Samurai, though I have a copy of all of these tools.
I had bought Keyword Elite much before I bought Micro Niche Finder and was expecting that all its updates would be free of cost as was promised, but that was not to be. Keyword Elite 2.0 was launched as an upgrade to its previous version and came at a cost (though it was discounted for existing customers, but the fact remains that I still had to pay for it). But I did not find too much of an upgrade in the software except for a change in its interface.
Having said that I would still not want to take the credit away from KE, because it is indeed and excellent software if you have some time to spare – to learn to use it and then to use it.
This is what made me love Micro Niche Finder. It is one of the easiest tool that you could find for Keyword research and there is nothing in terms of a training or, coaching that you need to go through in order to use it. I straight away fell in love with Micro Niche Finder.
James kept his promise when he updated the software and provided all updates absolutely free. What more, he now launched Version 5.0 which is an upgrade and not an update and is still giving it out to his existing customers absolutely free. The interface for Micro Niche Finder has changed and so are many of the features. I was pretty impressed with the overall upgrades and it has cemented my belief that the future holds extremely good things in store.
Check out the difference in the interface of these versions -
Since I have been selling Micro Niche Finder as an affiliate for quite some time, I keep getting mails from my customers. One such newly acquired prospect wrote to me asking why is it that James has increased the price of the software. In response I would like to ask a questions -
- Isn’t a software developer justified in increasing the price of his software in case he releases an upgraded version of the software?
- James has raised the price of the software from $97.00 to $99.99 after he launched Version 5.0. Is a $2.99 increase un-justified?
I urge all of you who yet have not bought this software to immediately go ahead and purchase this tool today itself. This is a Micro Niche Finder discount you will probably miss out very soon because I am sure that James would want to further increase the price of this tool.
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A huge number of websites contest to be amongst the first couple of websites in the search engine results. This placement yields them a larger chance of receiving more buyers opposed to sites with lower page placement.
Web based sellers take advantage of assorted online tools to achieve these top search results and it is true that one of the most significant ones, although most others do not recognize, is researching your keywords.
On that point, there are a lot of techniques for optimizing a website to obtain high search engine rankings. Because of the fact that nearly all visits to a website start with a click from a search, optimizing a website for the correct keywords is very important.
This is why keyword research is so crucial.
It is extremely important that you are able to optimize your site for all relevant and probable keywords and keyword phrases to be able to rank amongst the top rank websites. You can hardly afford to speculate for the keywords most often used as search terms by people or, else you’ll see your businesses begin to go belly up.
Starting to research for the right long tail keywords for your site, doesn’t just take one or two days. It could more often than not, take a few weeks.
A few obvious questions that you will have at this juncture are -
- If what you are saying is true, how can people with just a little bit of time to put in, maintain or, increase the placement in the search engines?
- I am sure that it can be done, but how can I be sure that is is going to be done consistently and professionally?
Hiring a new employee to do the work can be costly for a company especially if it is just beginning to earn. This is where a lot of people rely on a webmaster staffing service.
Webmaster Training Service -
Obtaining someone from a webmaster staffing company to do the necessary keyword research and other services won’t do you any harm; on the contrary, it will help your business. Your company wouldn’t have to allow for work space for the new worker because they will be doing their job in their own space but they will still be working for you.
In addition, you are free from having to train the new employee. People from webmaster staffing companies like Agents of Value, are already trained and have passed an encompassing screening process and this allows these webmaster staffing companies to offer some of the top services.
Opting to obtain people from a webmaster staffing company can lower your overhead costs like paid vacation. This companies also charge lower for their help compared to other options so you will be able to save in your labor cost. You’ll find that most outsourcing offices are located in parts of the world with a cheaper cost of living.
Your keyword research may seem so easy but deciding on the best ones involves time and effort. Only persons who have the extra time, knowledge and proper training can do this properly. If you want to force your websites in the top 10 of the search engine listings, do your keyword phrase research.
Once you have the right keywords, don’t forget to submit your site to the search engines. You can do this manually or you can use a search engine submission service. No matter which way you go search engine submission is vital to make sure your site and pages are indexed in the search engines.
Photograph courtesy Svilen Milev
- Why Your Site Needs to be Optimized for Long Tail Keywords | Local Search Agents
- How To Find The Best Keywords | Creating Wealth Online
- Keywords and Internet Marketing – Two Things You Must Know About Google and Yahoo! | 9DOWNSOFT Free Download Software – Technology – Driver
- How You Can Generate Traffic Utilizing Only Free Techniques | Earning Online Solutions
- Picking The Finest Keyword phrases To Obtain Site visitors To Your Internet sit « Foggy Thinking
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I am a regular visitor and user of Google Trends. Google Trends is a place I often find useful information and valuable niche information to promote my products. But as the wise men says, “You never really learn anything completely. There is always something more to learn”.
This was precisely what I experienced today. I was browsing through the latest trends at Google and was unable to find anything worthwhile. As I browsed through the various news and stories, I was particularly attracted towards a news that was “hot”. It was about some spiral lights that appeared in the skies in Norway which people were guessing as to what it could be. Some called it a UFO, yet others called it a gimmick and there were few others who blamed Russia’s failed missile launches etc. The news was hot and I was particularly interested in the news because of the UFO angle to it.
I browsed a few sites that had the details of the news about this phenomenon and though of writing a blog post in my personal blog at http://www.apoeticexpression.com. There was no particular intention behind the post. I wrote the post and submitted it.
In the evening when I checked the stats at the blog, I was amazed to see that there were 140% more hits that I had ever received in the blog. My blog post was being ranked in Google’s latest blog updates and there was even a digg submission. I was surprised at the results.
At this point, I felt bad that I did not monetize the traffic that I had received. I could have picked some CPA offers which was relevant and could have easily monetized the traffic that I had received in the day. After all it was free traffic.
The lesson that I learnt -
This experience taught me a few lessons – “Never underestimate the power of Trends” and “Always keep your eyes on monetization, for you never know what could earn you a few bucks”.
Google Trends is a powerful tool. If you know how to make the best use of it, you can surely earn a few bucks. But more importantly, what you should keep in mind is the fact that it is easy to sell based on Hot Trends. The society sets a trend for itself and this trend is what people are searching for. As more and more people start following it, it becomes an even hotter trend, thus prompting more people to pursue it.
If you are able to identify the trend and push products that in some way are in line with the trends, the likelihood of your product being accepted and your sales surging is much higher because people are searching for it.
The trend that you see in Google Trends could be for weird terms, that might not have any resemblance or, relevance to the business that you are doing, but they are what people are searching for. Your success will depend upon how you relate these trends to a product that you want to promote and then push it through to the people who are searching for this information.
I was particularly impressed with Micro Niche Finder, because it had a feature that no other keyword research tool has today. Micro Niche Finder has an option of returning searches based on Google Trends. All you need to do is hit a button and the first 100 results from Google Trends are there. Then you can just click on any particular keyword that interests you and you can find a few relevant CPA offers that you can promote. What more can one expect from a keyword research tool?
I regret the fact that I did not utilize this excellent tool to monetize an unbelievable flow of traffic that I got from a keyword that I thought was irrelevant.
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How many times have you experienced a shortage of time in managing your blogs?
When I started blogging and I entered the world of WordPress, I was overwhelmed with the options that WordPress offered. There was so much that I could do. Everyday I would login to my blog with the intention of writing a few blog posts. But by the time I logged out I found that all I did was upgrade a few plugins, add a few codes to the wordpress theme, in order to customize something, create a backup of my blog and check my blog stats.
I would regret having done all that because none of these activities were productive and I knew I was wasting time doing all this. But all these were still essential. How could I get rid of these? Was there an alternative solution to doing all this?
I thought there was none and that I had to live with it. But that was not the case.
Outsourcing! Yes, indeed outsourcing was the solution.
I learnt it from the successful bloggers on the internet. In order for you to be productive, it was essential that you categorized all of your activities into productive and unproductive.
But will only categorizing solve the purpose?
Absolutely not. There is a need to plan your activities and your day in addition to categorizing and outsourcing.
5 step to being more productive -
There are 5 very simple steps to be more productive on any given day. Follow them and you can ensure that you don’t regret not having done anything productive at the end of the day.
- Identify the productive – You will first need to identify the productive activities that you do in a day. If you are a blogger, writing a few posts, commenting on other blogs and forum, might be the productive activities for you. Evaluate every associated activity to check if it is important and productive. For an affiliate marketer, blogging could be a non-productive activity, but researching affiliate products might be. He would want to spend more time on this rather than attending to his blogs.
- Write down 5 productive to-do activities – Once you have identified your productive activities, write down about five of them that you wish to do everyday in order of priority and allocate a time duration for it.
- Outsource – Everything can be outsourced today. You will be able to find a good quote for outsourcing every non-productive activity. Pick the best quote and outsource. Even blog management can be outsourced these days. Keep reviewing every once in a month.
- Time-Check – Keep a time check on your productive activity list. Don’t overdo anything such that it become non-productive for you. The best way to keep a time check is to write down the expected start time and the end time of each activity and set up the word document as a wallpaper on your computer. This way you will be able to keep a check the actual time.
- Review – Review each of the activity on the list every month to see if anything has fallen off your productive list and can be outsourced in order for you to spend some more quality time on something else that is more productive.
None of these techniques is new. All of these are simple steps that every business unit that is production oriented does. Follow them and you will see a change in your productivity.
Blogging solutions is a service that can help you with your blog management in case you are blogger. Blogging involves writing quality posts. If you blog is not constantly updated and lacks quality posts, you will struggle to get visitors to your blogs. Hence it is imperative that you spend most of your time on productive activities like that of writing posts and commenting. So the easiest solution to this is outsourcing your blog management.
Blogging solutions does a good job is managing your WordPress blogs. It is affordable and easy to complete. In case you wish to try, check them out here.
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What are buyer keywords?
The foundation of Internet Marketing is “KEYWORDS”. Any internet marketer without a list of good keywords is like a chemistry lab without chemicals. That’s a funny comparison, isn’t it?
I know that the comparison is funny indeed. So let me put it this way. Internet Marketing is a BIG FLOP if you set out without doing keyword research and without building a list of keywords.
Are all keywords capable of generating sales and revenue? The same way in which not every internet marketer is successful in internet marketing business, not all keywords can generate sales. In order to understand this you need to understand the stages through which a prospect goes through before buying something online.
Every prospect starts at the research phase. In this phase he is busy researching the kind of product that he should buy in order to fulfill his needs. He would surf around the internet and search all the search engines to do this research. In order to do this he will use a variety of keywords that are generic in nature. For eg: somebody wanting to set up an online business will search for keywords like “internet marketing”, “affiliate marketing” etc. These are research keywords and cannot generate sales.
So which keywords will generate sales?
“Buyer Keywords” are what will generate sales. These keywords are the ones that prospects who are ready to buy a certain product use to search for offers that are available online. To explain that more clearly, let us use the same example as above. What will such a prospect be searching for? He will be searching for products like Keyword Elite, ebooks like Affiliate X Factor etc. So the terms that he will use is the specific product names or, other combinations like “Buy Keyword Elite” and such.
So if I am to define “Buyer Keywords”, it will be -
Buyer keywords are search based keywords that show a customer’s willingness to buy a certain product.
Now that we have understood what a “Buyer Keyword” is, the obvious question that arises is, “How to research and make a list of these buyer keywords”.
A simple way to do this is by using the Google Adwords External keyword analysis tool. But that is a complicated method, There are other simple tools available online, but that will require you to shell out some money. But I should tell you that it is worth it. Let’s look at a few such tools -
Keyword Elite is by far the best keyword research and analysis tool in the market today. With Brad Callen introducing the next generation of this tool, named Keyword Elite 2.0, it has become the most talked about keyword analysis tool. This tool has immense capabilities and can do a lot of things. In addition to researching keywords, you will be able to create a list of very useful keywords and this also includes “buyer keywords”. Keyword Elite’s capability includes generating huge lists of keywords including ones created from the Keyword Elite database.
Micro Niche Finder
Micro Niche Finder is another excellent keyword research tool that can help you find niche markets in clicks. When I say “clicks”, I literally mean – “Clicks”. Micro Niche Finder returns niche keywords in under 2 minutes and a bit of research can give you access to niche markets that you would never ever have even dreamt about.
Micro Niche Finder at the same time can also give you a list of buyer keywords. After all, it is these buyer keywords that will turn out to be niche markets, isn’t it? Using Micro Niche Finder is a child’s play and hence it is one of my most recommended tools if you are new to Internet Marketing and you want to research keywords.
Buyer Keywords Generator
Buyer Keywords Generator is one of the latest tools that I have bought. I should say that this is one of the best tools to generate buyer keywords, if you are new to Affiliate Marketing. Affiliate Marketing requires a bit of PPC marketing as well and buyer keywords will help you be competitive in your PPC campaigns, especially at Google Adwords. If you are banking more on Affiliate Marketing, then you would not need another tool for your keyword analysis and research. Buyer Keywords Generator can do the trick for you.
People who are relatively new to the concept of PPC marketing, tend to often burn their fingers at Google Adwords. Adwords can be extremely dangerous if you do not know how to work with it. Buyer Keywords Generator can solve this problem for you
You can find out more details about Buyer Keywords Generator here.