“Your PayPal payment of $xxxx!”

“You’re APPROVED…”

“Re: Your $100 guarantee…”

Have you come across these sentences ever?

I am sure you have seen emails with these subjects in your inbox, if you had ever shared your name and email addresses on any of the self-proclaimed GURU’s websites promising a free download of some information.

What was your first reaction?

It is increasingly becoming a trend to use these kind of subject lines in marketing emails that are delivered to you inbox. Does it really work?  Read more... (455 words, 1 image, estimated 1:49 mins reading time)

This is a guest post by Susan White. If you too wish to guest post at DKSpeaks, you can read the guidelines here.

It’s the most powerful tool in a marketer’s arsenal, but when wielded badly, it could turn out to be a boomerang that comes back to hit you in the face instead. Email marketing is one of the most widely used, and most misunderstood Internet marketing tool there is today. To be of any real use to a company, an email marketing campaign it has to be carried out effectively. It should be opened by the customer and perceived to be of value instead of being relegated to the Trash folder unseen, or worse, labeled as Junk or Spam. When you’re marked as a spammer by most people you send out email to, you risk being blacklisted and losing your reputation. To avoid such a situation, here’s what you need to do:  Read more... (616 words, 1 image, estimated 2:28 mins reading time)

This is a guest post by Lena Morrish & Dima Nikolayenko. You can read more about guest posting at DKSpeaks here.

You have come a long way from the first days of building your home Internet business.  You know how to host your own website and have fantastic products or services, and you are finally ready to send out your first newsletter, telling all of your customers about the special offers and incentives that will keep them coming back for more. The time has come for you to learn how to run a successful email campaign ? One that will increase your customer lists and continue earning you money.  Read more... (721 words, 1 image, estimated 2:53 mins reading time)

This is the 3rd post in the series on List Building and Email Marketing. You can read the rest two posts here -

1. Post – 1 : Picking your Email Marketing Vendor.
2. Post – 2 : Email Broadcasting.

The success of your Email Marketing campaigns depend largely on whether you emails are being opened or, not. What good is an email if the intended readers don’t open it?

But what is it that makes somebody click on your emails to open it?

The answer has to be obvious – a catchy subject line!! Right?  Read more... (521 words, 2 images, estimated 2:05 mins reading time)

This is the 2nd post in the series on Email Marketing and List building tips. For those of you who did not read the first post, you can read it here.

One of the most important aspects of deciding on an auto responder is the availability of a broadcasting facility.

For people who do not know what a broadcasting facility is, I will first explain it in a bit detail.  Read more... (629 words, 1 image, estimated 2:31 mins reading time)

“The Money is in the list” is a useless and worthless statement.

This statement has been professed by the Internet Marketing Gurus over the past so many years and every newbie internet marketer jumping onto the “make money online” bandwagon comes in with a subscription to an autoresponder and a squeeze page, hoping that people will come and sign up at this squeeze page and he will straight away start making lots and lots of money online.

I have seen only a handful of them succeed online. The rest simple fade away from the internet and go back to their 9-5 treadmills with the belief that Internet Marketing and Email marketing does not work.  Read more... (1126 words, 1 image, estimated 4:30 mins reading time)

“The Money is in the List” – How many times have you heard this? Innumerable times! Is there frustration in your voice when you answered? You sound like me. It is the same frustration that I saw months ago when I was reading some good blog post on list-building, like you are doing today.  Read more... (1053 words, 1 image, estimated 4:13 mins reading time)

Something that I have kept hearing since the day I came into the Internet Marketing business is “The money is in the list”. I could just not figure out how to build a list and it took me days and days to actually understand the importance of list building. The world of optin pages and autoresponders were like hell for me untill one day when I realized that I had to get it right or, else I was out of the race.  Read more... (317 words, 1 image, estimated 1:16 mins reading time)