Since its inception in 1998, Google has become a mainstay of modern life. In fact, it’s probably the most commonly chosen home page on the web, with countless people using it as a starting point whenever they browse the web.

But Google’s not just about searches – far from it. Its diversification has been a talking point for years, and it now offers everything from calendars to online office applications. One of its most popular ventures is the Google Adwords program, and there are now thousands of companies who rely on Google Adwords as their sole source of new business.

What is Google Adwords – Clicks, bids and conversions?

So what is Google Adwords and how does Google Adwords benefit businesses? Well, instead of patronising you with a by-the-numbers description of what Google Adwords is, let’s just say it’s a service whereby companies pay Google to show their ads at the top of the search results.

There’s a whole host of metrics that can be analyzed, and making an effective Google Adwords campaign has become somewhat of an art form; however it all boils down to one thing: a well-written ad. It’s the wording of the ad that causes people to click, provides them with a strong call to action and (with any luck) converts them into new customers. It’s all about getting them on the hook then dazzling them with your business.

So how do you go about writing an effective Google Adwords ad? Well, first off you need to consider your limitations. Your ad can only have a maximum of 70 characters including spaces for the body and 25 including spaces for the title. This doesn’t give you much wiggle room – so you need to be as succinct as possible.

Fishing for new business – Effective Google Adwords ads

We already know that you’re aiming to get new customers on the hook, so you should have a good idea of how to go about this (assuming you already do some self-promotion).

If you really have no idea about the selling points of your business, or whether you have a USP (Unique Selling Point), you might benefit from a brainstorming session to answer those questions.

Assuming you already have your list of features and benefits, let’s think about distilling those into less than 100 characters.

Your first job? Throw out the features and focus on benefits. That’s right, kick them to the curb.

A search engine user is looking for answers, so you give them to them. Decide what your company’s absolute best benefit is, then focus on that. If you sell the best running shoes in town, tell everyone in your title. If you’re the only stockist of the latest in fishing lines, shout about it! It’s all about giving users an offer they can’t refuse. Once they’re on the website you can fill them in on the details, so polish your key benefits and truly make them shine.

Breaking the law, breaking the law – The Google Adwords Guidelines

Don’t forget that, just like all elements of life, there are rules and regulations for you to follow at Google Adwords. And most of them are common sense: don’t use profanity, don’t insult people, and so on.

If you’ve managed to keep your business afloat so far, you probably know how your customers like to be spoken to. So take this tone of voice and expand it to the national (or even global) scale of Google Adwords. As a general rule of thumb, if it works in ‘real life’, it’ll probably work online too.

After a little practice with writing Google Adwords ads, you’ll soon find that it’s a balancing act. Perhaps write a few options, set them all to go live, then wait and watch the fireworks. You’ll quickly find out what works and what doesn’t. And through this process of trial and error, you’ll quickly find your diamond in the rough and you will see that you have some killer Google Adwords ads running on the web.

This is a Guest Post by Susan. You can read the guidelines to guest posting at our write for us page.

Online wholesale business has become quite popular nowadays for the wholesalers due to its easy and convenient execution with good opportunities to make big profits. The success of online business (whether it deals in products or services) entirely depends upon the traffic it receives. It seems quite good to get large number of sales leads from the targeted traffic. It means wholesalers must enhance their web based business visibility regularly to get more customers and more sales leads. For better exposure, wholesale businesses heavily depend upon marketing and search engine marketing is one of the best ways to online visibility and customer base.

Search Engine Marketing

Search Engine Marketing is like other internet marketing methods with the purpose to share your business information with every kind of customers and increasing customers’ base. It makes your corporate website reach as near as possible to the top of search engines (Google, Yahoo, and MSN) rankings. It is quite proficient yet cheap source of online marketing as compared to other marketing techniques like Direct Marketing or telemarketing etc. The biggest advantage of it is that you can see its immediate results because people do not prefer to make expensive calls when they can reach you with few mouse clicks to obtain all the necessary information about your wholesale business and products.

SEM (Search Engine Marketing) is a strategy applied by the wholesalers to get large number of website hits. For this purpose, SEO expert develops certain web pages or entire website to index it better in different search engines. To take maximum advantage of SEM, your website content need to be relevant, interesting and attractive. Once your website reaches at top rankings on search engines, it will disclose several money making secrets.

There are several tools that can be utilized by wholesalers for the purpose of Search Engine Marketing to get effective results. These tools are: Video Marketing, Article Marketing, Keyword search, marketing through Social Media network, Back-links and so on. Anyone can learn quickly the effective use these tools for excellent SEM and greater profits but it may take sometime to achieve the highest position you are striving for.

Search Engine Marketing is quite cost effective as it saves expenses on advertisements, marketing campaigns and many other things. A single order can be closed online or through a phone call and payments could be made online as the customers can directly see what you are offering. In traditional marketing modes, a customer needs to reach the wholesale business himself to place an order and a wholesaler needs to pay print or media costs to get advertised.

Therefore if you are looking for a cost-effective mean to reach your target audience, SEM is the best option. Apart from this search engine marketing not only provides local exposure but it also provides global exposure to a wholesale business. Therefore it is really important for wholesalers to understand SEM if they want to achieve success in local as well as global market.

Search Engine traffic is one of the most sought after by any internet marketer. The importance of search engine traffic has risen over the past few years and everybody is trying everything to get the attention of these search engines. A lot of internet vendors begin to get baffled because of search engines regularly altering their algorithms.

Dealing with the changing algorithms:

There are a lot of simple practices that remain the same through out time and can help you deal with this situation. If you apply these simple tips to boost your search engine rankings, your probability of success will improve a great extent:

1. Do not be too ready to change domain names. Google has had a certain delay for indexing any new URL – with a new domain it can take up to 6 months to a year in order for your keyword terms to begin showing up in the search engine results.
2. Build your web pages for your customers, not the search engine bots. Always consider what impression your web page leaves with your users – you will create a better site that the engines will explore.
3. Perform Extensive Keyword Research. Everything else you do will revolve around the keywords you choose, so it’s essential you choose the best keywords. WordTracker.com and KeywordDiscovery.com are two keyword tools that give you what words people are looking for and recommends words you can take advantage of.
4. Design and categorize your web page architecture and navigation buttons based on your keyword phrases. Your homepage should be optimized for the basic keyword phrases.Your inner web pages should be optimized for the specific keyword phrases. If possible, use keywords as your navigation phrases.
5. Create your web pages to be “crawler” friendly. Search engines send out “bots ” to amass selective information about your URL so they understand how to place your sites in the search engine results.
6. Design your navigation buttons by using HTML, not JavaScript Crawlers don’t know how to decipher JavaScript and they will not be capable to read your selective information.
7. Do not use Flash to design your site – there is absolutely zero for the bots to gather. If they can not access your website, they can not categorize your URL.
8. Double check to be sure your website is HTML, not just a image of a text document. Your website may look like HTML. But if you have got a text image, all that the bots will see is a blank URL.
9. Use anchor text on your web page text links. Among the text links on your page, employ the phrase that best depicts the web page you’re choosing to go to.
10. You should not be married to any one keyword phrase. Optimize for all the pertinent keyword phrases. If you can rank highly for a good amount of the keyword phrases, they are going to add up to a lot more than just one keyword phrase that you think is the big money keyword.

In case you want to find out more about search engine submission, then visit Flight Search Engine Submission Service. You will find a great backlinking and search engine submission service.

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