In the age of social media, there are few sites, which dominates in terms of popularity and Twitter is among them. It is considered as the second largest social networking site, which has more than 600 million people all across the world. Twitter is an effective tool not only just for socializing over the web but also a great platform as well for business marketing and promotion. Considering the popularity of this social networking site, more and more online marketers seem to benefit from this platform.

Over the years, few of the marketers were seen buying the number of tweets for their businesses. Many of the users may not know about this and could therefore find it a surprising thing. However, the fact is tweets could be bought and groups dealing in this business seem to be growing with every passing day. The fact is this idea was adopted in the earlier US election both by the winning and losing candidates in the recent presidential elections. But before you actually think of doing so, it is always better to check its pros and cons of buying tweets, which are as under.

The Pros

You get a bigger following

The more number of people following you over Twitter the more amount of benefits you would be able to reap for your business. Having good amount of Twitter followers could be a difficult thing unless you happen to be a celebrity, however, at the same time it is not a big deal as well. This is possible when you purchase good amount of tweets for your Twitter account. Buying tweets would help you in growing once you do that then sky is the limit for your expansion as these people could retweet your updates along with sharing your content at different social media sites to become your loyal customers.

Helps you to remain active

You could be having some of the best products or services in your domain, however, if you just create a Twitter account without using it too often, you will not be able to benefit over this great social networking site. In order to make your presence felt over Twitter, you are supposed to be active by frequently sending out tweets and updates along with giving relevant details to your people.

This could appear difficult but at the same thing becomes smooth when you purchase the tweets. These people would share and update different things about your business making you active over the platform without you being actually involved in it.

Boost your search engine rankings

You can make your business website or blog popular by purchasing tweets. This popularity of your site will help you in boosting your search engine rankings. The reasons are simple; the popular search engines like Google, Yahoo and Bing give a due advantage to sites, which are popularly discussed in social media networks. Hence when you buy tweets, you are often talked and referred, which help in boosting up the search engine rankings to a great extent.

The Cons

You get wrong followers

Just because you own several hundred or thousands of fans, it doesn’t mean that they all happen to be real. By purchasing tweets, you could often get number but fail to get the quality. A majority of the followers simply do not tweet back since they barely do not exist or hardly use Twitter. Further, it could be a difficult to create any kind of engagement with several followers specifically when you buy them from different sites based on people who are merely fraud people. Hence the possibility of having a blend of real and fake kind of followers seems to be very much high.

The bad business

One of the major drawbacks of purchasing the tweets is the fact that Twitter simply dislikes this idea. The reasons are simple, unlike the other online services; Twitter too has its own guidelines, which it implements to keep away from people like the spammers and several other potential risks. By purchasing the tweets, you may not harm anyone but if Twitter notices this act, you could be in trouble by facing some penalties from this social networking site. You may opt for this approach if it happens to be a must; however, the social media marketing experts do not vouch for the same and often term them as a negative practice.

Final word

For gaining momentum in your social media marketing efforts, you could think of buying tweets over Twitter, however, before doing that make sure you weigh the good and the bad things about the same. The above list of pros and cons can help you in deciding the same.

Know Your Guest Author:

Kelly is a writer/blogger. She loves writing, travelling and reading books. She contributes to Hydroxycut

With rapid development in technology, social media has emerged as a major platform to reach millions of people at once. Social networks have always been a major part of life. With an improved interface provided by today’s internet technology, has revolutionized the way that organizations used to interact with public earlier.

The irresistible force of social media sites like Facebook, twitter help industries to establish direct communication with people. In short, we can say that time has changed. Social media marketing is now an unavoidable part of marketing strategy as it is very inexpensive and has access to vast global communities.

But when it comes to implement social media marketing, many people forget its key points, which result drastically later. Few common mistakes which are often done by social media marketers are-

No proper strategy

The most common mistake done by marketers is that they assume that social media marketing is very easy. But this is not the truth. Instead it requires a lot of workout and strategies to run a successful social media campaign. So to avoid this mistake, clear your goals and make a plan accordingly.

Your profile should say it all

Many marketers do not pay attention towards their profile which is the most important part of marketing strategy. Because whenever anyone visits your profile your profile image is the first thing to be noticed. So to avoid this idiotic mistake, make sure your profile image is clear, consistent on all platforms and clearly visible even as a thumbnail.

Consistent and regularity in use

Many people think that social media marketing doesn’t require much effort but this is not true. You have to be very regular and consistent while using social media for marketing purpose. So be an active member and login to your social networks on regular basis to leave a good impact on others.

Appreciate other’s thoughts

One biggest mistake which is often done by many people is that they ignore the queries of visitors and do not pay attention to the negative comments. But this should not be done as such negative comments will help you to improve your strategies.

Stop selling, build network

Many people think that posting their ads or links everywhere will help them to get the benefits of social media marketing. But the truth is that by doing this you are just selling your product. Social media platform is for building networks and relationships and not for selling or promoting products. So avoid this stupid act and build a bond of trust with your subscribers.

Expecting sales overnight

Expecting a full-on sale overnight is the biggest mistake of many marketers. Social media marketing is a term which doesn’t give instant results. These strategies take time to get materialized. So be calm and have patience.

Lack of communication

Lack of communication is one of the most common mistakes. Because usually people marketers keep on posting and promoting their business and forget to establish a bond with viewers so be in touch with your subscribers. Keep on informing them about happenings all around.

Call to action

Many marketers do not pay attention to what viewers want and keep on pitching their business sense to everyone. But it can result drastically. Instead, one should always give a brief view and those who are interested will definitely join you on your call. So never forget to make a CTA (call to action). It will induce visitors to either register with your site or simply to subscribe your newsfeed; in any case you are definitely going to get its benefit.

Know Your Guest Author:

I, parveen write about social media, poker card game and Indian Poker. 

January is the month of the year where most businesses direct their focus to updated business plans, renewed vendors and setting yearly budgets. However, February is also a crucial month in business planning because it is often the time set aside to create marketing plans and set social media goals for the rest of the year. As the middle of February looms closer, and most businesses are yet to implement their marketing techniques, here are five tips for 2013 that will improve social media and marketing plans for enterprises of all sizes.

Think Beyond Facebook  with G+, Pinterest, and Twitter

When we hear the words “social media” the first place we tend to think of is Facebook. Right now Facebook dominates the social media market and it is crucial to have a business page on the site for a successfully campaigned/connected company. However, more and more potential clients are using other social sites to find or be introduced to a business. For 2013, it is necessary to a successful marketing plan to think beyond Facebook and explore sites like Twitter, YouTube, Instagram, Pinterest, and even Google Plus. These sites open the doors to a new variety of clients and each site offers many measurable benefits to businesses looking to extend their organization beyond Facebook marketing.

Get Visual With a Blog, Videos and Photos

The phrase, “Content is King,” has ruled social media marketing for years now, but trends currently lean towards good content with spectacular visual representation. Starting a business blog and posting quality content is only half the puzzle. In 2013, more businesses are encouraged to blog with high quality images and videos. Doing this helps businesses share their expertise as well as appear as the experts in their industries and fields. Another bonus of getting visual with content is that it is more relatable, catches the eye of consumers and creates sharable content to be displayed across the social media sites referenced in tip number one. Also remember to install share buttons on the blog to encourage others to spread the informative content, videos and images.

Think Email

Some business owners may feel that email blasts are a marketing tool of the past but studies have found that emailing the latest deals, industry updates and current blog posts generates interest, traffic and conversion for many companies. In fact, in a study conducted by Monetate, it was found that 4.25% of conversion rates are from emails where only .52% is from social media sites. Social media is generally where a client gets to know a business and through emails, that relationship can build into a conversion of sales and repeat business.

Utilize Tools Such as Analytics

As with any business plan, it is important in a social marketing plan to have measureable goals. As a business dives into social media, utilizes emailing and gets visual as experts in their field, it is vital to understand what is working and to measure conversion rates. This is often done through analytic tools or the “Insights” pages in social media. When utilized, these tools can help companies improve marketing and connect with new clients throughout the year.

Go Mobile

Research has found that consumers are using several different devices to access online information through websites, blogs and social media. Desktop computers, smartphones, tablets and gaming consoles are some of the top ranked technologies to access this information, with a rising number of clients suggesting they use mobile devices to search Facebook and look up business websites.  With these increasing numbers, it is important for companies of all sizes to go mobile. This means having a website that can easily be viewed from a smartphone or tablet or even producing an app to help consumers navigate products or services from mobile devices.

Social Media in 2013

As February closes, and most businesses are yet to implement their marketing techniques, we hope these five tips for 2013 will help many businesses as they strive to meet their marketing goals through improved social media presence, emailing, going mobile, getting more visual and utilizing measuring tools.

About the Author: Marc Pearson works with the marketing team at PurePPC and is an enthusiastic reader and writer of many blogs. He is creative and imaginative in every facet of promotion and advertising. He truly enjoys business advertising, computer technology, and online business management.

Twitter is slowly inching its way to become a leader in social media. The micro-blogging website was used only for posting short notes by the users. Now, you can edit and share pictures as well. On January 24^th, the social media platform tweeted about their new service called Vine. The new service is changing the way people share thoughts and ideas on the platform. It enables users to loop six seconds of any video content. It’s amazing to see how well the videos are inserted as a tweet. The videos run smoothly without any streaming issues.

Vine opens new ways to communicate with people. Twitter is known for their social media revolution. The platform brought together millions of people to one place. It will now provide visual information in similar speed. The app can be used for advertising, marketing, creating brand awareness, improve conversations and can be used to the advantage of other activities. Vine is unique compared to many other apps because:

Gets across a message quickly and effectively:

People don’t have the patience to read. They skim through the content provided. Though Twitter is a micro-blogging service, it grabs the attention of the users. Users tend to over-see content. A six-second video will automatically get their attention. It gets across the message effectively and quickly.

Helps popularize a product or brand:

If you want people tweeting and sharing your products, a simple way to achieve it is by conducting a contest. For example, you can ask people to post their most favorite product video on Vine and reward the best one.

Best app to post teasers:

If you want to get the attention of the users, Vine is a perfect platform to post teasers. With the 6-second time allotment, you can post an interesting video without revealing the actual product. It is a simple yet effective platform for posting teasers.

A long-term marketing tool:

Vine can be used as a long-term marketing tool. A six-second video means marketers can create interesting yet creative video or a series of videos to promote their product or service. Since the content has to be scheduled consistently, you will have people coming back to the page to check out new content that gets posted.

It provides plenty of opportunities:

It provides plenty of opportunities for small-scale businesses. Till now, people were able to provide only third-party video links which most udders don’t click to watch the actual video. With the six-second video option, marketers can directly post videos on the social networking site.

Though the app has plenty of advantages, it poses a few challenges as well. The biggest disadvantage is compiling a meaningful content within six seconds. Many think it is extremely easy to make a short video. However, people forget that one has to tell a story or convey the message within the allotted time. Six seconds is not much. Te video gets over in a blink of the eyes. People have to come with creative and effective content within the six seconds. If they can, then there is no better app than Vine to promote the particular video.

Know Your Guest Author:

This is a guest post is brought to you by Samantha Kirk, a writer for Centurylink Internet. Samantha provides up to date content and information for high-speed internet, phone services, bundles and other Centurylink offers.

Google Plus is one of the most popular social networks today with users increasing rapidly every month. Here are some Google Plus tips to help you get the most out of it. If you are a new user, these tips will help you get started and learn the ropes, Even if you are long time user, you will still find these useful.

Some Really Cool Tips

To make a draft of a post, just make a draft circle or just share it to yourself. The nice thing about Google Plus is that you can make lengthy posts and then edit it later if you want. But if you want to tag your buddies in Google Plus posts, just use the “+” or “@” prefix followed by your friend’s name. Your post now has a link to your buddy’s profile.

Here is a cool tip for those who want to move their Facebook contacts into Google Plus. It is true that Facebook does not permit direct export and import of their contact into Google Plus. It isn’t just Facebook but also its apps; they don’t allow you to do it either. But you can use a Yahoo account to get around it. Start by importing your Facebook contacts into Yahoo and then transfer them to Gmail and that’s it, because your Gmail contacts will appear in Google Plus.

If you want to integrate Twitter and Facebook into Google Plus, there are plugins for Firefox and Chrome that can do it. Now if you want to use Google Plus search engine with Google Chrome just open Chrome. Look for the spanner icon and click it and choose options. Look for the Manage search engine under the Basic tab. You will see the all the search engines that Chrome is using. To search in Google Plus profiles just add Google+ profiles in the textbox.

More about Google Plus Circles

The circles are used for grouping your friends into clusters, and you can select what content to share. This allows you to organize your friends into family, colleagues, and close friends and so on. Google Plus has default circles built in including Following, Acquaintances, Family and Friends, so you don’t have to make one from scratch. The Following feature is similar to the one used in Twitter. Keep in mind circles are private and no one will know which circle you placed them in. They cannot even see the name of the circle.

Hangouts

These are video chats that may consist of up to 10 people. It is similar to Skype but comes with a social network component. By combining this with Google Calendar you can set up Hangouts. If you are a businessman or run an NGO you can use Google Plus Hangouts to conduct meetings. With Hangout you and your friends can watch the same YouTube videos.

On Facebook you use the Like feature to let your friends in something that you find interesting. In Google Plus you will put a +1 on it. Unlike Facebook Likes which get buried when something new shows, your +1 will still be there.

These Google Plus tips and tricks show you just how powerful this social network can be. It is not yet as well known as Facebook or Twitter true, but it is increasing in popularity rapidly, so don’t get left behind.

Know Your Guest Author:

Alan is the free lancer writer of many technology sites and he loves to share his knowledge on Google Plus.

Marketing without social media is almost ineffective nowadays. In fact, the giant search engine Google itself relies heavily on the social media sites to filter the best quality content from something created just for links. Content marketing is an excellent strategy, provided if carried out properly and effectively. Remember, only high-quality content with meaningful information will have a wild ride in the social media sites. People nowadays expect a lot from the writers in order to meet the expectations and needs of theirs. How to write such a content which forces people to recommend it to others? Well, it is a tricky question; but, the answer is rather simple. Don’t write for traffic but creating awareness all around the globe. Follow the simple ideas shared here and kick start with an interesting blog post today!

Research, analyze, and conceptualize:

Before putting your pen on to the paper, perform a brief stint of research, to come up with an interesting and intriguing topic which most people look out for. Upon finding a topic, analyze whether it is useful to the society and the information provided is reliable. If you really it interesting and worthy, try to conceptualize the ideas to a neatly written content. It could be a great idea to trigger the curiosity of the people worldwide which in turn taps the database of numerous visitors in the social media sites like Facebook.

Give your blog post a captivating title:

Most often, titles determine the fate of the articles. Even if you pulled up a great article with astonishing information, the poor title on the top would easily force people discard your article even before opening it up. So, focus more on the title in order to appease the audiences and to create some sorts of curio to push them read the article. An article with a terrific title often has the ability to pull more numbers of customers and maximum recommends in Facebook.

Justify the title:

Well, creating an eye-catching title won’t assure traffic if your content in the body doesn’t support the title. It is quite important that your blog post should justify the title you have chosen and should have the valid augments to make readers completely persuaded. An article with attractive title and poor quality content will reach out beyond a few visitors on the Facebook.

Write useful information rather promotional ones:

Don’t just try to force your products to sell using your posts. Try to give readers some useful information and benefits of reading your entire article. If your article is really useful and informative to everyone, obviously they’ll like it which in turn promotes your brand extremely well. On the other hand, writing promotional articles with no intention on providing key information would never help your business come up with reasonable traffic. So, try to be genuine.

Try to uncover different topics:

Try to uncover different topics which are completely distinct from the previous topics to keep your readers guessing on what you’ll come up with the next time. Writing the same kinds of topics on a regular basis will fetch only low results, regardless of your crafty work. Even it is quite beneficial for growth as a write as well. Surprising your followers with different kinds of topics would force them build trust on you which in turn increases your fan base as well as your business.

Adhere to specific style and tone:

When it comes to writing, following specific style and tone really does matter. If you have some followers, obviously they’ll love the way you present your content all the time. Writing in a specific tone gives personal touch to visitors which in turn make the content close to their hearts. Also, follow specific style of writing, either US or UK. Don’t use them both in the article. For instance, including the terms like “realize” on an occasion and “realize” later would obviously flummox the readers which makes them lose trust on your writing.

Write posts pointed directly at users:

Writing witty posts that instruct users about dos and don’t s always have a wide reception and most people love these types of content. Giving direct instructions to the users will add more value to them which in turn makes your content reliable one. Blog posts with innovative ideas pointed directly at users compel them to like the post.

On following these simple ideas and coming up with an effective blog post, you can feel certain that your blog post will be recommended in the Facebook undoubtedly. I hope everyone enjoyed this article and the information provided in it.

Know Your Guest Author:

This article is composed by Maria Lynette., who likes in sharing trendy topics. She loves writing. Previously she has written articles on magento extensions. She holds 2 years of experience in writing.

It’s been a few years since Social Media has been surging ahead as the best platform to engage with your consumers and interact with fans in real-time. However, many a times, it has also been noticed that companies find it hard to grab the most out of social media, and are stuck in a situation, where they can neither leave their social media campaigns in-between, nor they see any motivation in continuing with it by putting more efforts.

Though we also understand that Social Media is a time consuming task, we believe that if the campaign is launched in the right manner, with a great set of tools and resources, strategy and planning, it can bring fruitful results that can be reaped forever. And today we are going to discuss 5 most useful resources with which you can boost your existing or newly setup social media campaigns.

Here they are!

Raven

Strategy making can be easy if you know what you want to accomplish. But, implementing that strategy can prove to be a tough task, as you need to analyze and monitor each and everything related to it closely, and regularly. But don’t worry, as Raven has got what you really need to make things happen for you. Raven is a complete software program that you should really use to keep track of your social media activities. With this tool, you can use and monitor n-number of Facebook, Twitter, and YouTube accounts.  With it, you can post messages or links related to your blog posts, press releases, etc., to Twitter and Facebook, and can also reply, comment, like, re-tweet on your favorite author’s posts.

Additionally, with Raven, you can do everything from SEO Management to PPC Management, that helps you take your website to top in search engine result pages.

TubeMogul

The success of any social media campaign you run largely depends on your market research. However, at times it becomes difficult to gather the precise information as people don’t come forward easily to participate in surveys that make things happen. But with TubeMogul, you can leave all your market research worries. With TubeMogul, you can create custom branded surveys and gather insights on brand awareness, favorability, and the buyers intent from your website, audience and location in real-time. In short, it helps you create targetable brand surveys that are essential in today’s time to know the mindset and search behavior of your targeted consumers. With the existence of TubeMogul, you can run your surveys in six different formats, which includes; Pre-Poll, In-Display, Mobile, Connected TV, Social and Editorial.

Twellow

For a long time, people using Twitter have dominated the social media networks, as it’s the best platform to make things go viral in minutes if not seconds. However, it all depends on what your product is all about and how useful it is for your target audience. But along with a quality product, you also need a big follower base on twitter, which is hard to get in this competitive age of marketing, where every other company is looking for innovation to attract new followers. And Twellow manages that for you very efficiently. Twellow is a one stop platform, where you can get in touch with people who like what you sell, as it has 2-4 million Twitter users, listed in different categories, and you just need to register and add yourself in categories that relate with your business. Once it is done, you can see the followers coming your way within quick time. 

TwentyFeet

Sometimes it becomes really hard to keep track of how you are performing on social media platforms such as Facebook and Twitter. Once you lose the track, your social media campaign may go haywire, and can annoy your fans and followers. Therefore, it’s necessary to channelize all the things and monitor the campaign thoroughly and regularly. That’s where TwentyFeet comes into play. With TwentyFeet, you can manage all your social media campaigns under one roof. It monitors your social stats, activity, and alerts you via email when it’s urgent. In addition to Facebook and Twitter, it also keeps track of your Google Analytics, YouTube, bit.ly, and Myspace accounts from one panel.

Postacumen

While making social media marketing strategy, it is essential to know what and how your competitors are doing on social media platforms. As this helps you analyze and implement what you need to stay ahead of them. And that’s what Postacumen does. Postacumen is a very new tool that’s made specifically for social media. It facilitates you to analyze any of your Facebook page with your competitors, and know what strategy they are following to attract the target audience. With it you can compare yourself with your direct/indirect or even brand competitors with the real-time metrics that includes information about Reach, Comments, Shares, Virality, Est. Clicks, Post timings, Best days for Posting, Post Types, Post Frequency, and Best Posts. Moreover, you can download the reports in PDF and CSV format, that can be used later.

Once you start utilizing these or any other tools made specifically for social media marketing, you can see things turning into your favor, as they are really helpful to get the insights on your competitors, and make strategy that is better than them and is effective in the long run.

Know Your Guest Author:

Ekant Sharma is an expert commentator who’s allied with SeoSemanticXhtml, which is a sister concern of Ipraxa – a web agency that’s created its niche in providing high end PSD to HTML and Integration with third party applications such as PSD to Magento, WordPress, Drupal, Joomla etc. For the latest in Web designing and Web development, touch base with us via Facebook and Twitter also on Linkedin or you can follow us on Google+.

According to a Social Media Report, Americans spent 121 billion minutes on social networking sites between July 2011 and July 2012. In August 2012, another study concluded that 69% of online adults use social networking sites. What are social networking sites and why are they captivating lots of attention?

A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. It consists of a representation of each user (user profile), his/her social links (family, friends, and people in the same field of work), and a variety of additional services like photo and video sharing. Most social network services are web-based and users interact over the internet.

The following are some of the most popular social networking media and how many percentages of people use them:

• Facebook – 66%
• LinkedIn – 20%
• Twitter – 16%
• Pinterest – 12%
• Instagram – 12%
• Tumblr – 5%

Results were based from a survey involving online adults dated August 2012.

46% of these adult internet users post original photos or videos online that they themselves have created. Forty-one percent (41%) of them take photos or videos that they have found online and repost them on sites designed for sharing images with many people.

A research among people 18 years old and above also shows that women are engaged in social networking activity more often than men.

Women = 75%

Men = 63%

Among these users, the young adults are the most active.

Age

18-29 = 92%

30-49 = 73%

50-64 = 57%

65+ = 38%

In line with business matters, social networking sites would be an ideal media to market your offered products or services. Here’s a data on social sites users based on Annual Household Income:

Income

Less than $30,000/yr = 73%

$30,000 – $49,999 = 66%

$50,000 – $74,999 = 66%

$75,000+ = 74%

This implies that you have more probability of gaining your return of investments from people who have financial resources, who happened to be actively engaged with social media as well.

Furthermore, a recent survey of 600 small business owners across United States indicates that 90% are actively participating in social networking sites. With this, it is therefore concluded that social media is still in the spotlight and that users are still expected to increase.

Contemplating on all of these information, we can say that Facebook still dominates the social network sphere because of a segment of “power users,” who specialize in different Facebook activities and contribute much more than the typical user does. The average Facebook user gets more from their friends or colleagues on Facebook than they give to their friends. A study also shows that Facebook users press the like button next to their friends’ content an average of 14 times, but had their content “liked” an average of 20 times.

With all of these, we can say that the benefits of social networking sites are multiple. The main advantage would be getting a wider scope of audience for the business you’re promoting.  These sites have an inherent viral potential that can contribute a lot in terms of boosting traffic and brand building.

Know Your Guest Author:

Randolf John Burton is an online marketing specialist dedicated in providing efficient and worthy solutions in getting valuable links and potential income for clients’ product or services. He currently works for http://www.loopyart.com/ – a website which provides awesome infographic submissions which keep its readers well-informed and entertained at the same time.

Twitter has become one of the top social networking tools of nearly everyone and anyone under the sun in recent years. Commonly used by people ranging from college students to celebrities and heads of state, the social networking page lets you set up an account for free and use it to submit 140 character one liners about yourself and your interests to the entire Twitter using world.

Because of its nature, Twitter is an excellent business tool, both for spreading your message and for communicating with and building a base of fans and followers. As a social tool, Twitter is extremely useful, in some ways more so than Facebook and other social pages; assuming you keep a few essential things in mind.

You Only Have 140 Characters to Play With

If you’re going to use Twitter to spread your message, you had better learn to be creative and concise with your words, because you get very few to use per post. For link posting, this generally won’t be a problem since there are algorithmic link conversion tools that will change your longer links into very small lines of convoluted character text but when it comes to actually saying something, you will have to learn the art of putting down the very essence of your message as concisely as possible.

Twitter Isn’t for Everyone

Whether you need to use Twitter or not depends on your business model and structure. If you’re constantly making new promotions and have a list of things about which you need to update your fans and followers daily, than Twitter is great and probably your best bet for some easy, quick and effective social marketing. On the other hand, if your business is about a steady list of fixed services that don’t change much, or you sell a product that isn’t hot in the news and also doesn’t get much updating on a regular basis, there may not be point in you having a business Twitter account. After all, your Twitter account isn’t much good if it’s not getting regular (read daily) use.

Focus on your Business in your Posts

If you’ve got a Twitter account set up for your business, focus it exclusively on that and anything related to what you’re offering. This doesn’t mean you should be only throwing up dry, pushy marketing pitches -you do need to add a human touch-but your posts also shouldn’t go off into personal anecdotes and rants about life, family and nightlife etc. Twitter can become addictive and it’s a good idea to have two separate accounts; one for business and one for personal stuff, before you catch yourself using your business account to rant about your personal thoughts to the world; this might turn off customers.

Pick an Angle for your Twitter Business Account

You may have only 140 characters to play with but you can certainly angle your tweets towards a certain business related goal. Do you want to use your account for technical and client support questions? Or, do you want it to be strictly a promotional tool? Pick which account angle to follow and try to stick to it so there is no confusion down the road. More likely than not, Twitter isn’t the best tech support tool due to its character limitations.

Register your Account Name and Make it distinctly Yours

It may seem like a silly idea to worry about your Twitter account name but it is actually quite important. If you’ve got a business with its own distinct name that forms part of a certain recognized brand image, hurry up and make sure you can get your hands on it quickly. If it’s already taken, play with the details of the name to pick something that is as close to your business brand name or company name as possible. Your Twitter account should be part of an integrated marketing and brand promotion strategy, it needs to recognizably be part of your company’s name and brand.

Bonus: Interact with your Followers and Let Them Express Themselves Freely

Remember, Twitter is a social networking tool, not a cut and dry web page format, because of this you need to use it as an honest and open communication tool that lets you really build rapport and trust with your clients by answering their questions asking them their opinions and communicating with them openly, honestly in general. Don’t censor your followers’ responses and don’t fail to respond (unless someone is being obviously and unreasonably abusive with their comments).

About the author

Steven Chalmers has developed a wealth of knowledge writing for the tech industry for over a decade. When he’s not writing, you can find him covering Microsoft Office365 providers including www.intercall.com or working on his forthcoming novel.

Part of growing a successful, respected business in today’s world requires the embracement of social media accounts like Twitter and Facebook, yet many business entrepreneurs still view social media as tedious or unnecessary. Sure, for the time being it’s acceptable to turn a blind eye to social media, but not long from now social media will be key part of a business’ ability to connect with its audiences and customers in the marketplace.

The last thing you want your company or product to do is get left behind in the social media movement, since it is directly connected to the everyday information people receive and form opinions of. If you’re struggling to develop a social media platform for your product or business, here are four reasons why college students make the ideal assistants and givers of advice in anything and everything social media.

They’ve been with the social media since the beginning

Young adults have been with the social media movement ever since the beginning. In fact, when it first came out, the popular social media website Facebook was intended to be an exclusive, college-student-only website. Twitter, too, was exclusively popular amongst young adults and students when it made its first appearance to the public in 2006. That familiarity is what has made college students so in touch and informed of all that is going on and changing in social media. If you’re looking to bring in someone who can help your company create a social media presence, there is no better individual to seek out than college-aged students, due to the fact they’ve been a part of the social media revolution since its beginning.

They’re better able to adapt to changes or improvements in social media

Let’s face it: young adults were born into the technological, Internet age. Social media programs, tricks, and tools that many older adults have to work extra hard to understand usually come as second-nature to college students and young adults. Furthermore, right around the time an older adult begins to understand the tools and workings of social media, there are new changes and improvements being rolled out. College-aged adults are better able to adapt to such changes, given the fact that they were born into the technological movement and therefore understand its inner-workings much more clearly. So if you don’t want to deal with the hassle of trying to learn every new improvement in social media, it couldn’t hurt to have a young mind around to help get your company over the hurdle.

They’re constantly plugged in

My father complains that young adults are “too plugged in.” Yes, it might be annoying at the dinner table when a young adult is texting and tweeting away, but being plugged in is an expected, normal trait of younger generations. College students, especially, like to feel connected to the world around them, and one way they form connections with people around them is through social media. If you’re looking to find a person that will make your business’s social media presence a priority, there is no one more fit for the job than a college student. They already have their smartphones, tablets, and computers permanently attached to their hip, so why not have them put their knowledge and tools to use?

They speak social media

Twitter and Facebook are forms of microblogging, which means they share information in a brief, limited way. Part of being able to make the most out of social media is being able to understand and speak its language. That may sound odd to say, but if you’ve ever glanced over some of the tweets and statuses that pop up on Facebook or Twitter, you’d understand why it’s necessary to be versed in the language. Due to the limited number of characters you’re allowed to share on social media, it is helpful to understand certain abbreviations and slangs that social media users commonly use. College students, in particular, use much of the social media lingo in their everyday lives and can be quite helpful in assisting others who want to learn more about it.

It might be easy to turn the cheek to social media nowadays, but not far from now, it will probably be of the utmost importance that your company or product use social media. If you haven’t already, see if a college-aged individual can assist your company in learning more about social media.

About the Author:

Samantha Gray is a freelance writer for bachelorsdegreeonline.com. She has a passion for all news relating to education, social media, and blogging. Questions and comments may be sent to [email protected]