Finding Sources of Traffic is a never ending activity for us internet marketers. This search brought me to a source which is probably under-utilized – online classifieds.

I was surprised at the number of links I would click when I am at an online classified ads site. I would in fact start searching for one thing and move onto so many ads that were either not related to my original search terms or, was a variant of something that I started searching. This is where it struck me to advertise my business online.

Online classifieds,  most of which are free provides you a good platform to advertise any kind of business. Since there is no fee or advertising charges involved, these classifieds can be a good way of putting your business in front of your customers and generating visitors. This is cheap traffic which might not be targeted but can convert well if advertised well.

A Good Ad Script – Attracts More Traffic

Let us evaluate the reason why you would click an ad at a classified site. At the first place I would go to a classified ads site only if I am looking at buying some product or, a service. Another reason why I would go to a classified ads site is if I want to list something up for sale. In both these situations, if I am not a seller, then my area of interest might just not be a single niche.

Let’s suppose I am looking for a website designer and click through to an online Classifieds site. As I browse through the various ads, I come across an ad on a blog installation service. Any reason why I will not click on that ad?

The funniest aspect is that even people who search on totally unrelated products click on ads when they see a nice ad script. People searching for cheap cameras can even click on your ads about a make money online site. The reason why they will click on it is the advertisement script.

I tried advertising on a few free india classifieds ad sites and was able to generate a decent number of clicks and a satisfactory conversion as well. If you are able to spend some time on crafting your ads, I am sure you will be able to improve your conversions as well. The best part being that there are FREE ads and you do not have to spend anything on it.

So if you are a service provider in the United States and you advertise in a free classified ads site in UK, do you see any reason why you will not find customers. And if it is digital information providers like us, the entire world is our playground and sky is the limit on how we can use these FREE classified ads sites.

So you’ve spent the time and money to guarantee your website gets found. You’re ranking high on Google for all the right keywords and your site is getting a ton of traffic. However, if you don’t optimize your site for conversions you’re wasting all that valuable traffic that you expended so much effort to attain. Reeling in a new visitor is good, but getting that visitor to CONVERT is your end goal.

Here are 5 suggestions about how to do that, based on my experience in the online retail world:

1. Minimize Clicks

You want to minimize the number of clicks needed for the visitor to convert. Whatever your primary product is, place a large and prominent call to action above the fold that takes the visitor to the conversion screen with one click. For example, if you are seeking donations for a charity, place a CTA message that says “Click here to donate!” near the top of the page. Make sure your site is designed to funnel a visitor’s eyes toward that call to action to further entice a click. The next page they land on should be the checkout page that allows them to choose an amount and complete the transaction.

2. Don’t Confuse Your Visitors

If your site’s visitors have to think too much, they might think their way away from the conversion you seek. Many companies try to force too much content onto their homepage to ensure that all of their products/services/information can be found on the same screen. Resist clutter. Numerous options can draw a person to surf through the choices instead of making the simple decision to buy ONE thing. Utilize crafty design tactics (proper organization, drop down menus, tabs) to wipe away the mess and store your more obscure products or detailed information elsewhere. This brings us to the next mantra.

3. Always Put Your Best Foot Forward

When someone arrives on one of your pages what do they see? You should always keep this in mind and your pages accordingly on a regular basis. If you’re in retail, the items above the fold should be the best selling, newest or the ones on sale. Always make sure the most compelling reasons to convert are the first things a person finds when they land on your pages.

4. Anticipate Objections And Counter Accordingly

Overcoming objections is a key component of the sales equation. To create a conversion, you must essentially “sell” your visitor, convincing them to give you their money or email address or vote or whatever it is that you’re trying to achieve with this website. “When we talk about things like this, each detail is capable of creating ripples that are impacting” remarks Marc Holland, strategy coordinator with <a href=”http://www.homestarsearch.com“>Home Star Search</a>, an online resource in the rent to own home ownership space.

Let’s say you have an online store that sells hats. What are the possible objections to buying a hat? Maybe: “This isn’t the best looking one” or “It might not fit right” or “I’ll never wear it”. So, on the page for each hat should be clearly accessibly link to a sizing chart with a product description that quells other possible doubs a consumer may have: you must list a reason why it is stylish (check out the flat red brim), convince them it will fit and a scenario where the customer would wear it (great to protect your from the sun at the beach!). If these bases are not covered, a visitor may see a product they like but then talk themselves out of purchasing.

5. Keep It Fresh

Visitors are less likely to convert is they see the same thing on your site over and over again. Make sure you constantly update your pages, especially the home page. Human beings are naturally inclined to seek new experiences, it’s part of our psychological nature. If someone buys something from you on Friday, they need to believe there will be something truly compelling for them to find on Monday if you want them come back again so soon. Simply having fresh content appear on a consist basis will encourage customers to return and convert again. If they come back a week after their last purchase and see the same products, they probably won’t be buying anything new.

About the Author:

Jared Diamond writes about topics ranging from conversion theory to entrepreneurship.

Traffic Dashboard, another product and another review! Is it what you are wondering?

If you check out Clickbank for the number of products that have been launched in the past few days, you will find that the numbers are crazy. Every other day there will be at least 3-4 products on internet marketing and online business. How much worthy are these products?

Before we look into any of these products, let me ask you a question.

What is the objective behind somebody taking to the internet to make money?

If you ask me the reason, I would say it is to lead a life free of worries. It is to get out of the 9 – 5 treadmill and spend more time with my family. It is to get out of a “JOB” that is taking away the most precious 9 hours of my life.

So the first criteria for me, when I look at doing something on the internet is to do something that does not push me onto the treadmill again.

A simple evaluation of the products that get launched these days should give you the reason for all of this discussion.

These products are not giving you a launch pad to achieving your objectives. Rather they are just helping you switch from one job to another.

They just teach you how to do a different job and once again bind you into another treadmill.

Traffic Dashboard – What’s Different?

What I normally look for in any product is, if it is giving me some tools to simplify what I am doing.

There is no “Rocket Science” in internet marketing. The steps involved are extremely simple and straightforward. All that is required is a bit of commitment to remain consistent.

It is here that Traffic dashboard wins. Traffic Dashboard is not just another software that gives you a new treadmill to run on. Instead it is a collection of tools that can simplify the steps that are involved in internet marketing so that you can build an online business that gives you “residual income“.

What is Traffic Dashboard?

One of the most difficult things in internet marketing is “getting traffic”. Though the steps are pretty simple, it is often time consuming. The is one of the highlights of Traffic Dashboard.

Just as the name suggests, Traffic Dashboard has a collection of handy tools that can help you generate traffic to your websites and blogs.

Traffic generation could be done by article marketing, blog commenting, social media marketing, search engine optimization etc. Traffic dashboard has some simple tools that can help you do all this. All of these are neatly arranged in the interface of Traffic Dashboard so that you don’t have to search around for anything.

Why do you need Traffic Dashboard?

Internet Marketing pretty much follows the 80-20 principle like all other things do. It if often observed that the reason people fail at internet marketing is because they loose focus and keep doing the 80% things that are not that important and will only contribute to 20% of your success thereby ignoring things that are really important.

Traffic Dashboard helps you cut down on this wastage of time by ensuring that all you need is available at one point and in an easily accessible form.

I liked the way these tools are organized at Traffic Dashboard and it is hence once of my biggest recommendations to anyone starting off on the internet.

You might want to check out Traffic Dashboard here.

Researching your website visitors statistics can be an invaluable device for quite a lot of totally different reasons. But before you can make full use of this device, it’s good to perceive the best way to interpret the data. If you wish to learn ways of getting traffic you can visit Rapid Mass Traffic and learn simple ways to get traffic.

Most website hosting firms will give you fundamental website visitor information that you simply have to interpret and make pertinent use of. Nonetheless, the data you receive from your hosting company can be overwhelming when you do not perceive the best way to apply it to your particular enterprise or, website. Let’s begin by analyzing essentially the most fundamental knowledge about the average visitors to your web site on a day by day, weekly, and monthly basis.

These figures are essentially the most correct measure of your website’s activity. It is an inaccurate perception to assume that every extra visitor to your site means that your website is performing better. You should also have a look at the behavior of your visitors as soon as they arrive to your website to precisely gauge the effectiveness of your site.

The difference between what is commonly and generally known as “hits” and what’s actually efficient, high quality site visitors to your site is huge. Hits merely means the number of info requests obtained by the server. If you consider the fact that a hit can merely equate to the number of graphics per web page, you’re going to get an shocked when you get to see how overblown the concept of hits can be. For instance, if your homepage has 15 graphics on it, the server records this as 15 hits, when in actuality we are speaking about a single customer checking out a single web page in your site. As you may see, hits are not helpful in analyzing your website traffic.

The more visitors that come to your website, the more correct your interpretation will become. The greater the number of visitors are to your website, the extra precise your evaluation of the various traits in customer behavior will be. The smaller the number of visitors, the more distorted your analysis will become.

The intention is to make use of the online site visitors statistics to determine how nicely or how poorly your web site is working. One method to decide that is to learn the time duration that an average site visitor will spent at your site. If the time spent is comparatively low, it often signifies an underlying problem. Then the challenge is to determine what that problem is.

It might be that your key phrases are directing the incorrect sort of holiday makers to your website, or that your graphics are confusing or intimidating, inflicting the customer to exit rapidly. Use the data of how much time visitors are spending in your web site to pinpoint particular problems, and after you repair those problems, continue to make use of time spent as a gauge of how efficient your repair has been.

Moreover, website visitors stats may help you identify efficient and ineffective areas of your website. If in case you have a web page that you simply believe is vital, but visitors are exiting it quickly, that web page wants attention. You might, for instance, think about enhancing the hyperlink to this web page by making the hyperlink extra noticeable and attractive, or you would improve the look of the web page or, the ease with which your visitors can access the required info on that page.

If, however, you discover that visitors are spending a whole lot of time on pages that you simply assume are less vital, you would possibly think about moving a few of your gross sales copy and advertising focus to that specific page.

As you may see, these statistics will reveal very important information about the effectiveness of particular pages, and customer habits and motivation. This is essential info to any successful Internet advertising campaign.

Your website undoubtedly has exit pages, corresponding to a ultimate order or, contact form. It is a web page you may count on your customer to exit rapidly. Nonetheless, not every customer to your web site is going to seek out exactly what she or, he is on the lookout for, so statistics could show you quite a lot of totally different exit pages. This is regular unless you discover a exit development on a particular web page that is not intended as an exit page. In the case that an important share of holiday makers are exiting your website on a web page not designed for that purpose, you must carefully look at that specific web page to discern what the issue is. When you pinpoint potential weaknesses on that web page, minor modifications in content or, graphic could have a major impression on the retaining visitors moving through your web site and prevent their exit at the incorrect page.

After you could have analyzed your customer statistics, it is time to turn to your key phrases and phrases. Notice if particular key phrases are directing a selected sort of customer to your site. The extra focused the customer – that means that they find what they are on the lookout for in your web site, and even better, fill out your contact type or make a purchase order the extra useful that key phrase is.

Nonetheless, when you find a lot of visitors are being directed – or should I say misdirected – to your web site by a particular key phrase or phrase, that key phrase calls for adjustment. Key phrases are very important to bringing high quality visitors to your web site. In depth evaluation of the key phrases your visitors are searching with to come to your web site offers you a vital understanding of your customer’s wants and motivations.

Lastly, when you discover that customers are discovering your website by typing in your company name, break open the champagne! It means you have achieved a major stage of brand name recognition, and this can be a certain sign of burgeoning success.

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• Can Social Bookmarking Increase your Website Visitors? (seo marketing)

A social bookmarking software is a good tool for increasing the traffic going to your blog. But before you do so, ensure that your site is optimized for the big search engines on the internet. What this means is that you should have the expertise of a professional search engine optimization service provider, before you even attempt to bookmark your site.

A lot of webpage owners do not take the extra trouble to do this. This may not be a good practice as it can affect the success of your campaign.

If you are working on a blogging system, then it is important to ensure that you have tags on your blogs. This helps the search engines in comprehending what you are up to, and therefore save you much difficulty afterwards.

A social bookmarking program can be used for dropping links going to your personal site. This process is natural for bookmarking, since an account bookmarks lots of sites. If you are into link building, create links from such social sites going to additional sites beside your own. You can have a improved odds of good results if you are going to do this. You should also try to let the search engines know what you’re doing with your social bookmarking program. You can find ping sites on the internet where you are able to ping your bookmarks for this purpose. Spiders for the search engines are continuously on these types of ping sites. Pinging will allow them to follow your links back to the social bookmarks. They are then going to index all of them.

If you can understand how to use your bookmarking script in the suitable manner, you’ll be able to increase traffic going to your site. Ensure that your site is continually optimized for the big search engines and you will experience continued success.

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Traffic is what can get your revenue and sales. And driving traffic to websites is the most challenging task that any internet marketer faces. If you are cash-rich when you start your internet marketing business, you will be ready to spend some money on PPC and other paid ads to get targetted traffic. But what if you do not have that much money to spend?

Article Marketing has always been one of the most preferred form of getting free targetted traffic to your websites.  But there is more than only this reason to it. Article Marketing has a lot of other benefits that just driving traffic. These benefits can be called as the by-products of Article Marketing. What are these benefits? Why would you want to do Article Marketing?

Reasons to do Article Marketing

The 6 top reasons why you should do Article Marketing are as follows:

Backlinks – There is no better whitehat method to obtaining backlinks than Article Marketing. You should use a free article directory to post your content. After approval your article will be on the internet, sending traffic your way. Avoid using automatic spinners, these simply do not work. Always take the extra time to ensure your article is readable and won’t be rejected by the Article Directory.

Traffic – Always make sure you put a link to your site with the proper anchor text in every article you submit. Even if it is something as simple as “Click here for more information”. The person reading has interest in your content and will certainly want more information about the topic. If your article is bad, you will never get anyone to click your link. Write good articles!

Prestige – Having published articles all over the Internet will add to your credibility. As users read your articles they identify you as the expert on the subject. Of course, this goes both ways if your article is bad they will associate you with bad grammar and poor content. If your article has poor grammar or, doesn’t make sense the reader will assume you don’t have a clue. If you don’t write well or, don’t have the time hire someone. There are many services that offer article writing that are very inexpensive.

Eternal – Every month your article will still be out there, still gaining backlinks for your site. People can’t help but link to quality, interesting content. If you write something that is interesting or informative, people will link to you. However, if your article is unreadable you will gain no backlinks or traffic. I know it is very difficult to rate your own writing ability, ask a friend or, family member to proof read your work and give an honest assessment. Your content can be exceptional but if your writing is poor you are doomed.

Knowledge – When you begin writing your article you’re also gaining knowledge on your subject. This knowledge is invaluable for your current and future websites. Most articles I write come with the benefit of gaining experience and knowledge about the topic.

Help People – Some of the most visited articles help someone with a problem. Whenever you solve a problem write about it and publish the article. If you had the issue, I can guarantee you that someone else did too. Help them fix it and get quality backlinks at the same time?

This list should give you a good start. Just to be clear, the most important part of the process is good content! Nothing can replace good content. Whatever article you write you need to ensure that the content is of value to the reader.

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Squidoo – A traffic monster was a post that I wrote some time back. It was about a traffic generation method using the ever-so-friendly and monstrous website called as Squidoo.

Squidoo was the residence of every affiliate marketer. I should rather say that it was the residence of every internet marketer. It is one of the easiest of methods to promote anything that you wanted – your blogs, you own products, your affiliate products, you adsense revenue generating websites etc.

Are you wondering, what has happened to Squidoo?

If you have been using Squidoo, I am sure you will have received an email from them by now. The subject of the email read – “Squidoo Newflash! A policy update“.

What is this Policy Update all about?

Let me explain the reason for the policy update, in the words of Squidoo itself -

We’re going to double down our efforts to help you make good stuff, via education tools, newbie programs, an ever-growing Giant Squids program, and constantly developing valuable new publishing features.

At the same time, we’re making the not so good stuff a little harder to create. And the bad stuff, the really useless, really wasteful pages, and especially harmful pages, those don’t stand a chance here.

Though they claim that 99% chances are you might not even notice the changes, I beg to differ here. You would indeed notice the changes if you have been active on Squidoo for some time promoting your affiliate products like weight loss etc. Wondering why? Let us first see the policy updates –

No Spam - Squidoo has always been against spam like a good netizen. So there is nothing new in it.

No more X-rated or Porn lenses - We are not in Squidoo to create X-rated lenses, so I am not bothered.

No Junk Topics from our “SquidDon’t” List – This is something that I am actually interested in. Now what is it that Squidoo calls “Junk Topics” and what is “SquiDon’t list”. We will talk about it in details below.

A new limit on overly promotional lenses – This appears to be a confusing policy at the outset. What does it mean by “overly promotional lenses”? What Squidoo has to say on this is as follows -

If a topic has displayed enough trickery and spam and bad activity, we choose not to support it. If we find a lens on a SquidDon’t topic or something very similar to it, we’ll lock it.

Should I be bothered about this policy update? Yes, you should be, because your lens is sure to be affected, if you have been using Squidoo to promote your products.

Though the first two parts of the policy update will not concern you and you will hardly notice, as rightly said by Squidoo, the later two are something that you need to be concerned about.

How does this policy update concern me?

If you are an internet marketer and you have been using Squidoo to promote your products, the following two things hold good for you -

1. You Squidoo lenses will have quite a few links pointing to your domain name on which you have your squeeze page or, product sales page. As per the 4th policy update above, Squidoo will lock any lens that has more than 9 links pointing to the same domain. So if your lens is one that has more than 9 links pointing to a single domain, it is likely to get locked.
2. If you are an internet marketer, you are sure to have a few lenses on reviews or, information about the products that you are selling. For e.g., if you are promoting a weight-loss product, you might have a review page on the weight-loss product, at Squidoo. All such lenses will be locked by Squidoo. A list of such topics can be found at http://www.squidoo.com/squiddont

So these policy updates in a way will affect me as I am an internet marketer. But, I would not want to look at it the negative way.

Let’s take a look at it this way – there are numerous absolute rubbish and crap lenses all over Squidoo that are reviews (though you will find nothing in terms of a review in those pages). These lenses often tend to divert the information seeking internet surfers to themselves, thus rendering good informative lenses absolutely useless. These new policy updates will mean that only good quality lenses will persist and the rest will perish. So in a way, that will improve the quality of the information found on internet and if you are one who can offer good quality information, you will win the “Survival of the fittest” contest.

About the backlinks – Why should I be bothered? A good internet marketer can grab the attention of the reader with just one link in the content. Here, you still have the option of building 9 links to your website which is more than enough and which if used wisely can help you build good amount of traffic to your blogs or, sales pages.

What is the SquiDon’t list?

Squidoo maintains a list of not-to-be-made lenses in their directory called as the “SquiDon’t List“.

This list give you a broad idea of what should be a topic that you should choose and what topic should you avoid. You will get more information on this at the SquiDon’t page at http://www.squidoo.com/squiddont.

P.S. :-Read through the information given in that and you might also get a few ideas for lenses.

This effort of Squidoo is to make the internet a better place and to give people providing good information (like you and me…Obviously) an equal opportunity. Let’s make the most of it.

You know what to do it your lens violates one of these policies?

It is absolutely simple. Just delete the lens or, better edit it. Editing will not take to much of your time, give the user-friendly interface of Squidoo.

How easy is it to download and install so many plugins for your WordPress blogs?

I understand this is a question with an obvious answer, but still I thought I would ask it. Whenever I identify that I need a plugin for my blog and when I think of downloading it and installing it, I get a low BP. But WordPress made that all simple for us with its release of the 2.7 version and now the 2.8 version with quite a few changes in it.

Still, there is a lot of work that is required, if you are to maintain all the plugins that you have installed in your blog. There are constant upgrades that are required. You have to manually upgrade these plugins as and when these upgrades become available. In addition to, there are other things like configuring them, checking for conflicts, researching better plugin options etc. But since these plugins enhance the functionality of your blogs, you just can’t do away with it.

Is there a solution to all this work that you have to do?

There might not be a complete solution to it, but there is a solution that will relieve you partly of this hard work involved. In addition to this, it will also help you in building traffic to your blog and thus help you in making more money from your blog.

The Solution :-

Most of the plugins that are installed on your blog is for one most important reason – Search Engine Optimization. I should rather, say that these plugins are to get more and more traffic to your blog.

Plugins like SEO Smart links, All in One SEO etc help you in getting this work done. But because of the work involved in maintaining these plugins we often ignore the configuration of these plugins, thus under-utilizing their capability.

There is an all-in-one solution to this – The Free Traffic Getting SEO Plugin, by Jeff Johnson.

What is this plugin?

This plugin is specifically designed to get traffic to your website and as the name says, it is an SEO plugin. The plugin is easy to install and configure, thanks to the clear instructions provided by Jeff.

This plugin applies certain tweaks to your blog and helps you install the required plugins like the ones that I mentioned above. After application of these tweaks, your blog is optimized to get more traffic.

This plugin also tells you what is it that is stopping your blog from getting even more traffic so that you will be able to make the necessary changes. It automatically applies the tweaks and also tells you which all plugins are more important and which are not.

Check out the plugin and you would be amazed at its functionalities.

Photograph courtesy Kriss Szkurlatowski

Driving Traffic to your blog is a very difficult and tedious thing to do. I have seen quite often that most of the people stop blogging at this point because they are frustrated at the number of things that they have done after following advices from multiple quarters, yet they end up getting zero traffic to their blogs.

What is the one way to get traffic to your blogs?

If I am to answer frankly, then there is no one way. You have to follow multiple ways in order to generate traffic. But that does not mean that you do everything in the world. Pick about 4-5 strategies and follow them religiously and you would start to see results. What would be the best strategy, is something that you need to decide and would depend upon the time you are willing to spend and your patience.

When you have just started blogging, seldom does it happen that you get direct traffic to your blogs. Instead the visitors that come to your blog comes from “Diverted traffic”.

What is “Diverted Traffic”?

I call the first visitors to my blog as “diverted traffic” because they did not end up on my blog because they were searching for my blog. Rather they were sent to my blog from somewhere else. What this “somewhere else” is something that the blog owner needs to decide. These visitors were searching for something and reached some websites in this course. There they found a link to my blog and clicked on it to be taken to my blog. This meant that these visitors were diverted from some other website, webpage or, blog, to myblog. This is why I call them “Diverted Traffic”.

Squidoo – A Monster for Diverted Traffic:-

It is highly unlikely that you are not aware of what “Squidoo” is. Because there are multiple sites out there that would have a mention of Squidoo and you would have stumbled upon a few of them by the time your reached this post, if you have been searching around for ways of making money online.

Let me still take a minute to tell you all about what Squidoo is. Squidoo is a storehouse of thousands of millions of one-pager websites where you can create your own one-pager website at the click of a few buttons. Unlike designing and creating a normal website, at Squidoo you do not need any knowledge about HTML or, any of those complicated programming languages. If you know how to use you mouse and your keyboard you can have a webpage of your up and running in a matter of a few minutes.

This is just the beginning. The best part about Squidoo is that it can help you divert huge amount of traffic to your blogs and websites. Wondering how? Let me explain.

You head over to Squidoo and create a one pager website about your niche (the topic you are blogging on). Put all your creativity to use when your design the one-pager at Squidoo. Add content that is relevant and keyword rich (assuming you have done a bit of keyword research) to this webpage. Pick a few of these keywords and ad a link to your blog to them. You can also use modules (Squidoo’s term for a section in the webpage) like “Talk-Bubble” to highlight your blog by using a catchy punchline and add a link to it, pointing to your blog. Keep making small changes to this webpage everyday and in about 10-12 days you would see traffic coming to your blog from Squidoo. Surprised?

I am sure you might be thinking that I have gone crazy. It is indeed crazy. Google lover Squidoo very much and Google’s spiders spends quite some time crawling Squidoo for good content. So regularly updated, fresh Squidoo pages (called as Lenses) with rich content and keywords, get ranked in Google very quickly. Internet users searching for specific terms related to your niche are sure to see your lens when it starts featuring on the first page of Google. They click on this link and reach Squidoo, read your content there. They then click on one of the link you have put out there to further read on the topic and come to your blog. Isn’t that crazy?

You would surprised to see the amout of traffic coming to your websites and blogs from Squidoo, if you do it correctly and judiciously.

For all those who are still wondering how all this works, I would be posting a video on “How to create a lens at Squidoo and get traffic?” in another weeks time. Till then head on straight to Squidoo and create and account and start fiddling with the tools available there.

Squidoo is available at http://www.squidoo.com.

A few of my lenses are available at:-

1. http://www.squidoo.com/keyword-elite-exposed
2. http://www.squidoo.com/GhostRecon-AdvancedWarfighter2
3. http://www.squidoo.com/hidden_objects_games_online
4. http://www.squidoo.com/earth4energyfacts

Photograph courtesy rbrwr, used on a Creative Commons License