Are your using Twitter to promote your business? Do you think it is worthy enough to be used?

Twitter has been a part of my promotional strategies since I joined it in June last year. Twitter was a less know phenomenon then. But by the time it exploded in the beginning of this year, I had a fair foothold of the microblogging platform.

I enjoy tweeting. I personally feel that it is a matter of how much you enjoy using this service, that decides if you will use it in your marketing strategy or, not.

If you are not using Twitter, I would recommend you to try to use it.

Okay, so now Twitter has introduced a new aspect to it – Twitter List.

What is a Twitter List?

Twitter list is a new feature in Twitter that lets you create lists within your profile so that you can organize your followers into various categories like, friends, business, clients, marketing lists etc. In a way it is a way of neatly arranging your followers into specific categories so that you know where to look for a specific person, if at all you had to.

Twitter list has added another dimension to using Twitter. You can now follow an entire list or, one of your complete list can get followed. So that means that you can now follow a group of people at the click of a button. You need not add each individual one by one.

But how useful is this new feature at Twitter?

I personally felt that there was nothing new or, useful that this feature could add to Twitter, except for the fact that your could now be a bit more organized with your followers. One thing that is worth considering is the fact that this feature would add something that is already existent in many other applications, to Twitter as well.

But how Twitter plans to promote this feature and how it plans to encourage its users to accept this feature is to be seen. But my preliminary conclusion tells me that this is not a great feature that Twitter has added.

What’s your opinion about this?

I am sure, Twitter would not be a jargon for anybody. It is a household interest these days. Everyone from Barack Obama to my gardener is a part of Twitter. Even if they don’t tweet everyday, they still are a part of the revolution called as “Twitter”.

Are you still unaware of what Twitter is? Haven’t heard of it yet!!

For people who do not know what “Twitter” is let me explain it again -

Twitter is a micro-blogging service, where you get to send text messages called as tweets as a response to the question, “What are you doing?” and create a social network by inviting your friends and colleagues to be a part of it.

For more about Twitter – read this post of mine here.

Is Twitter a tool for business?

There was a report that I read somewhere that said, that the search in Twitter was even more powerful that Google. Try it out at http://search.twitter.com, in case you wish to try it. So Twitter is not just a social networking site, but a powerful search engine as well. But how will you use it for your business promotions?

Twitter as a list-builder (promotional tool):-

Twitter is a place where you will find a lot of people who are looking for information and services. Such people are on the lookout to connect with others who can provide them with that information or, service. Since it is not difficult to find like-minded people and people who can provide them with what they are looking for, it is very easy to create a huge list of followers.

Such a followers list is a huge asset. It is a list waiting to be harnessed. If you know what to tweet and how to tweet, then it would not at all be difficult to promote a product you have, thus finding a few buyers in the process.

Twitter as an idea-generator:-

There are thousands and thousands of people whom you can follow on Twitter. These people send out numerous tweets on things that they know or, they wish to know, things that they have and they wish to acquire, things that they have learnt and wish to learn and numerous other things. If you keep a tab on the tweets in your group you are sure to find quite a few ideas, that could trigger a new business thought for you. It might even be something that you can use to improve your business.. Twitter as a tool to generate ideas has worked wonders. I had developed a niche website on one such idea that I came across in Twitter tweets and this website earns me about $300.00 in adsense revenue per month.

Twitter as a feedback mechanism:-

Every business has to have a feedback mechanism. Customer feedback is the most important thing for a business that has a vision to grow. Customer feedbacks give you a picture of how your products are faring in the market and what are the improvements, if any, that are required. Companies spend thousands of dollars in customer surveys and consumer feedbacks.

Can’t Twitter be used for this? Twitter is a place where people vent their heart out. So, what better place than Twitter to get a feedback for your product?

Twitter as a customer-acquisition tool:-

Do you still have any questions in your mind, if Twitter will be able to help you in customer acquisition?

If you are able to present your product well in front of your customer, (rather, Followers) Twitter can become the best place to get a lot of customers. Throw in a special offer for people on Twitter and you will get many more customers and followers.

There are many more things that Twitter can be helpful in and it is worth exploring. Twitter is still in its childhood stage and is waiting to be harnessed. Businesses that learn these different ways in which Twitter can be used, will be able to grow multiple folds, because of the model of Twitter.