What company doesn’t want to create the next Old Spice man campaign? Few mediums seem to have the ripple effect that videos do, and now that it’s so simple for anyone with a smartphone to make a marketing reel, what’s stopping you?
If you’re paralyzed by fear concerning how to create a truly viral, catchy marketing video, here are a few tips to help you calm down and look at things strategically.
Step 1: Don’t Overthink It.
First of all, if you set out to create “the next big thing,” the odds of doing that are exactly zero. One of the biggest tenents of successful viral videos is that most of them are very un-self aware, meaning they weren’t created with virality in mind. The harder you try, the more audiences are going to push away from you, particularly millennials. Take the pressure off your marketing campaign and give it a chance to breathe.
Step 2: Figure Out Who You Want to Reach.
Just like any other marketing initiative, viral videos have to have an intended audience. It doesn’t have to be too specific, just think “moms” or “people who watch Homeland” to give yourself a direction. It’s virtually impossible to make a viral video that appeals to everyone.
Step 3: Pick a Platform.
YouTube is not the only online video platform! It’s a good one, for sure, and well-suited to many different marketing techniques. There are dozens of equally interesting, niche-appealing video sites out there like Vine and Vimeo that are also worth considering. It all depends on what kind of features you need and how you want to promote the video – just be sure you do your homework.
Step 4: Take the Shine Down a Notch.
What do most viral videos have in common? As a general rule, the most viral videos feel unscripted, spontaneous, and authentic. These qualities are particularly important for you to try and achieve if your goal is marketing, because people are wary of being “sold” to. Don’t worry about making the final cut of your video too polished and professional. The rougher around the edges, the better.
Step 5: Ditch the Logo.
Likewise, you want to create a video that’s not totally off-topic for your brand, but you don’t want it to feel like a commercial. It’s a better idea to try and drive people to your website using special URLs, social media, and less obvious means than to stick your company logo right in the middle of the video action. The second someone feels like they’re watching an ad rather than a viral video, they’re going to hit STOP.
Step 6: Don’t be too Pushy.
Promotion is key when you’re marking, but you have to be more careful with videos. It’s a great idea to try and promote the video without a huge tie-in to your brand, at least initially until it builds up some momentum. Have employees share the video using social and post it in forums and on news sites. Once you’ve got a solid number of views you can start promoting it using your company profiles.
Creating a viral video is about more than catchy music and giggling babies. You have to have a message going in and you have to have a goal. Remember that viral videos usually don’t take off over night and it may be a slow burn when initially released. The more consistent your views, the better.
About the Author
Ryan Currie is a product manager at BizShark.com, with 5 years experience in online marketing and product development. In addition to web related businesses, he also enjoys the latest news and information on emerging technologies and open source projects.
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With the advent of YouTube as well as other online video formats, the internet has become a showcase for visual presentations from pure entertainment to the informative.
In fact, for business purposes, video is paramount toward conveying important messages such as updates, how-to guides, and any other information that may need communicating to those interested in a company.
All videos, however, aren’t alike, and for those that do stand out toward netting new clients and customers, require work be put into what will be presented. Much of that work involves making a video SEO-intensive or to others, SEO-friendly. The following is a list of 7 tips to make video content SEO-friendly.
Content is a key ingredient in anything that is posted on the internet. Whether written content or video content, it has to be compelling with an ability to convey a solid message. If not, what a company posts on the internet will not be viewed, potentially shared among others, and as a consequence, fall in ranking on search engines: the slow death to all forms of content.
Before posting anything, a business needs to first determine the message it wants to convey and stay true to that message. Often scripts, such as what are written for actors in television and Hollywood, work to help nail down what needs to be said. Along these lines, a business also has to consider its audience and what they might want to see and hear in accordance with their needs. What tone should be used? Informative? Humorous? Friendly?
No one either likes or has time for long, drawn out programming. To view such and more so for a company to post dull droning video content, goes against what the internet was created for in the first place, which is fast and concise messages and interactions. In short, attention spans are short.
Consider that ReelSEO has found approximately 10 percent of viewers click away after the first 10 seconds of a video, and nearly 54 percent leave after one minute.
One to three minutes should be the window of time for an online video, particularly as a good amount of internet viewing is done within a person’s limited time frame. If anything, it is important that a viewer tune in for at least eight seconds as any amount of time less than eight seconds will not add to a video’s view count, which reveals the video’s overall popularity.
Insert As Many Keywords As Possible
A video message needs to have keywords for it to have and maintain popularity on the internet. Before posting a video, make certain that popular keywords related to the business’s topic or industry are spread out throughout the message. Keywords should be included in the video’s title, description, tags, subtitles, captions and category listings. All of these requirements can be introduced into the written script that was suggested above. Keep in mind that Google relies on keywords when ranking the relevance of any content. So with that, make sure as many keywords as possible is inserted in the content while still making that same content compelling and interesting.
Video sharing will guarantee that a company’s message is spread online.
To do this, a business needs to be familiar with social media outlets and sites such as Twitter, Facebook, and LinkedIn, Vimeo, BuzzNet and Yahoo! Video, all of which can be used to make a message go “viral.”
Video content can also be embedded in written content such as company blogs, a process that has become very popular toward conveying messages. Attention to the blog could then be sent out by way of a url link that is sent in email blasts to those who have an interest in the company. As well, give viewers an opportunity to comment on the video and / or blog Invite colleagues and customers to share and leave comments.
Once a company’s video message is in place and being viewed, it is a good idea to track and analyze the material to see whether or not it has appeal to viewers. One way to do this is by keeping abreast of the view count of the video. However, there are more comprehensive methods provided by Google as well as YouTube and in many cases, a business’s web hosting service.
Generate and Continue
A business needs to constantly add new content to its internet presence. In many cases, it is good practice to generate new content at least once a week, if not every two weeks. To keep up with other companies which use social media as a manner of communication, a company has to be vigilant toward new material. In some cases, companies may even consider hiring a marketing expert or team of marketing experts for this sole purpose.
Allow Viewers To View Older Material
Viewers who come to a company’s videos may want to do so for review purposes. In many cases, they might want to look at older material to refresh their memory. This can work to a company’s advantage in not just bumping older content farther up in a Google listing, thus giving a company more visibility, as well as providing a service to current or new clientele with the needed information they are seeking out.
A business should create a videoplaylist that lists all previously published videos related to it.
About the Author
Dave Landry Jr. is a business manager and personal finance consultant, working with National Debt Relief to assist in bankruptcy management, debt consolidation and advisement to those in dire financial situations. Dave hopes that you enjoy this article and will be optimizing your search engine capabilities to full capacity!
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If you are not into video marketing, then you are likely to be left out in the internet marketing race. This is not my statement, this is something that most GURUs today are professing.
With the most recent changes that Google has brought about in its algorithms and the kind of enhancements they are doing to Youtube, this looks true to a great extent.
Whatever the situation maybe, I think that there is no harm in getting into Video Marketing because videos are the best way to promote something or, to get traffic to your websites.
Of the many features that Youtube has introduced, one is the option of scheduling video releases. This was something that most marketers were waiting for, since quite some time.
In this video by Ileane Smith, she shows how to schedule videos and how to upload a custom thumbnail for your videos.
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Vlogging and promoting your products and services though an interactive social media platform is really catching up these days. Why will it not be when the visitors can form conscious opinion about your brand and the products and services it is offering? Things like live demo of the product, live interview of users and your personal note to the real time visitors act as the ‘ingredients’ the make the curry ‘social media marketing’ gain attention and reliability! Creating a video is like providing a face to your organization!
Now we wish to remark here that Youtube marketing has become a household name these days in the arena of media marketing. Let us find out the reasons behind the same.
Cost free registration
The primary thing that gets YouTube marketing going is that you do not have to spend a single penny during the initial registration process. It is free and you just need to fill up the online sign-up form, click ‘submit’, check back your tagged mail ID for the registration link, and get started with your social media activities. And like any other social media platform, it provides flexibility to create your own niche and interact with like-minded people.
Convenient to use
Another major feature that makes YouTube an all user platform is that it is convenient to operate. You do not need any technical skills to upload videos and contents in your YouTube account and publish it for generating traffic. If you are aware of the search engine optimization (SEO) tricks then it will act as your added advantage in harnessing more out of this social media marketing platform. You can integrate your target keywords and audience through Video settings and your video description.
YouTube also provides you with smart video editing tools. You can use these tools after you have uploaded your video for those ‘final touches’!
Easy to create footprints
The next important thing that you need to do in order to boost your page ranking in search engines and generate more traffic is to create social footprints. WithYouTube marketingit is not at all an issue. This is because right below your uploaded video you will be able to locate tabs that read ‘share’, ‘like’, ‘comment’, ‘reply’. So, choose the tab that you need at that moment to generate more clicks in your page and make your media marketing a hit just by spending a couple of minutes once in a while!
YouTube provides the flexibility of sharing your video instantly with any other social media site. And if you want to boast of your video on your website or your email campaigns, then YouTube has a solution. It provides you a free video sharing service, so as soon as you upload your video and make all the changes, it provides an HTML code that you can embed on your site or email.
Alexa rating counts
You will appreciate it that YouTube has been identified as the second most traffic frequented social networking site. More than sixty million visitors come to YouTube every month, all of which can be yours if you consider YouTube marketing right now! YouTube has become so popular that many people consider it as the second most popular search engine after Google!
So if you have a marketing video, an ad campaign or a product review or presentation, then make sure that you upload it on your company’s YouTube channel, and share it through all the communication media available to your organization.
Know Your Guest Author
Roman is the CEO of Frozzo Social Media Marketing Company and Social Media antagonist. Practitioner, not a theorist. He enjoys spending his time with his wonderful wife and son.
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SEO consultants have to stay ahead of the game when it comes to website visibility. Google seems to be constantly updating their rules and regulations and therefore the task of reaching an optimum place in the rankings and staying there is hardly the easiest of jobs. Fortunately there are many ways in which you can make your website more searchable and one which mustn’t be forgotten is video.
YouTube was created in 2005 and since then has become the most popular video uploading site ever seen. Even better is the fact that it is entirely possibly for SEO consultants to employ search engine optimization tactics when uploading videos. Video can come in any form. They may be branded advertisements of a sort, tutorials, interviews or review. Indeed a video can be used to convey any message to internet users. A much more visual format for sharing information, video still needs to be easy to find, in much the same way that written copy is online.
Your YouTube channel and videos will target relevant traffic to your website if the target audience can locate it. By tagging your video content with relevant search terms you will make it easier to find. Keyword methodology for video content is the same for any media; the keywords used should be relevant to your video and make it easy to locate.
Of course there are many users who, much like those who previously used keyword stuffed content to attract Google rank and new traffic, choose to abuse the keyword “system”. Some may use irrelevant keywords for their videos which while they may not have anything to with their actual content are still sure to direct traffic to the video as the keyword is a popular one.
Not only do users who do this annoy other YouTube users, after all who wants to see scantily clad dancers when you were looking for something completely different; users who employ these rather underhand tactics are running the risk of having their videos reported and even removed. Be very careful when choosing your keywords, they need to be searchable and they need to be relevant.
The way in which you name your videos is of similar importance. A jazzy title may look great if people follow a direct link you have given them in order to find the video however when giving your content a title consider those that you wish to find it who are searching the YouTube search engine for something that interests them. Words Work Wonders Workshop may sound pretty however is not going to rank very highly in the YouTube search whereas “A Workshop for Beginner Copywriters” may be more effective. Words do work wonders yet they can be wasted if not thought through properly in terms of SEO.
Any SEO consultants worth their salt will tell you that in order to truly optimise your site you should make sure that you pay as much attention to your video and picture content as to your written copy. Choose keywords carefully and don’t forget that by using YouTube videos in this way that you are opening your website to a whole new and vast audience.
Know Your Guest Author:
This article is contributed by Jag Ture. Jag has been writing for over 5 years. Her sales and marketing background has helped her write informative articles in areas including digital marketing; specifically, PPC, SEO, Affiliate Marketing and Social Media Marketing.