This is a guest post by Caeden on the characteristics of a successful blog. You can read the guidelines for guest posting at our guest posting guidelines page.
Building a blog and maintaining it looks like a very simple thing to do and probably that is why a lot of people jump into blogging when they hear that they can make money blogging.
But, is blogging that simple?
It, in fact is a very simple thing to do unless we decide to complicate it for ourselves.
Let us look at some of the characteristics of a successful blog.
The four common features of high ranking, high traffic blogs
There are no secrets to a successful blog. In fact the four common features of high ranking, high traffic blogs are so well known that there’s almost zero excuse why every blogger is not swimming in traffic in their niche market.
However, the marketing company I work for has made their bread and butter from business owners who didn’t have the time or resources to create and maintain a quality blog, let alone read about the common features of one. They trusted us to ensure these 4 characteristics were met on their blogs and drawing the appropriate traffic as a result.
For newbie bloggers, it’s important to know what you’re getting into with blogging and what’s expected of you—from the search engines and from your potential readers as well.
Here are the 4 common characteristics of a successful blog:
Walk the talk
The first characteristic of any successful blog is for the blogger to be knowledgeable about what he or she is writing. An internet audience can smell foul pretty fast when it comes to a blogger faking it.
And they’re not afraid to call them out on it and tarnish a few reputations here and there either. So be honest with your audience. Don’t claim to know more than you actually do, just blog about what you know until you gain the proper knowledge or experience to blog about that.
After all, blogging is a journey of sorts, and your goal is to create a community of trust with your readers.
Patience is a blogging virtue
Rome wasn’t built in a day—and neither will your blog! Successful bloggers are patient simply because they don’t expect a million readers in their first week of launch.
The successful bloggers are the ones that know that their efforts will pay off in time. They also learn to appreciate the small things—a few new readers, a few new blog comments, a few new page referrals, until their blog becomes popular.
To draw an audience and keep them thoroughly engaged you must develop a personality online. Your blogging voice should reflect you—a style, personality, and tone. Learn to infuse that personality into your blog by writing conversationally (like you talk).
Show your readers your personal side by sharing stories from your life as examples in your blog articles. Personality creates devotion on blogs. After all, if readers feel like they know you, they will more likely feel a bond with you and keep coming back.
Communicate with your readers
Blogging is not a one way street. You can’t expect to put all of your information out there and have readers take it in without commenting, asking questions, or providing alternative opinions on the topic. Blogging is all about communicating and the internet provides an instant two-way medium for conversing and networking with your readers.
If a visitor reads a blog post and leaves a comment, that’s a plus for you. Give them the respect of replying or answering their question to the best of your knowledge (or providing resources when you can’t. It’s also nice to receive a thank you for feedback.
About The Author
Caeden M MacGregor who is a staff writer for Prestige Marketing, a Vancouver internet marketing company that specializes in blogging on viral marketing, social media, and internet marketing tips and techniques. Caeden has written for numerous blogs in a variety of fields ranging from software to fitness, and from gourmet food to travel.