It is an established fact that most of the newbies spend almost 70% of their time in evaluating the stats of whatever thing they are doing. Why am I so confident about it? It is because I too, was a victim of this when I was a complete newbie to Internet Marketing.
I call this the “Statistical Obsession Syndrome”. Its took me quite a while to understand that there was nothing that I could achieve by continuously evaluating the statistics.
No Businessman has ever achieved glory and profits by only evaluating their statistics. Too much of statistics is injurious to your business’s health.
At this point I would once again like to bring in the 80-20 principle. 80% of the results of what you do comes from 20% of the things that you do.
Statistics is definitely not one of these 20%. Let’s spend some time to evaluate what is it that you have gained in the past 15 days by evaluating your statistics.
- Were your really able to increase the traffic to your website?
- Were you able to increase your earnings from the internet by at least 50%?
- Were you able to make that first blueprint of your business?
- Were you able to decide on the first product that you were to launch?
- Can you say that you have achieved twice as what you have achieved the last month?
I am sure that it will be difficult for you to answer all of these questions. It is obvious because you have spent a good amount of your time evaluating your statistics, time that you could have invested in a few other more important things in such a way that your achievement for the month could have been double of what you achieved the previous month.
When I question the reason for spending so much time on statistics, I don’t mean that statistics and their evaluation is absolutely useless. It is statistics that help you be on track. It helps you identify areas of improvement. It tells you what is good and can be kept the way it is and what requires improvement and changes.
But, like all other things excess of everything is bad. And excess of statistics is extremely bad.
I normally recommend statistical evaluation only once a week. Choose a day of comfort as per your schedules and evaluate all your statistics that day. Based on the evaluation that you have done, chalk out your plans so that you can work on these for the entire week and then review it the next week.
If done well statistics can be the base of your growth, but if done in excess it could be the worst thing you could do to your business.
What is your opinion on this?